Startup Professionals Musings

JULY 9, 2018

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Nurturing stage email performance. The fuel for any good demand generation program is relevant, buyer-centric content.

Metrics 57

Metrics Demand Marketing Paramount 57

Startup Professionals Musings

OCTOBER 21, 2015

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Nurturing stage email performance. The fuel for any good demand generation program is relevant, buyer-centric content.

Metrics 101

Metrics Marketing Demand Paramount 101

Berkonomics

JULY 6, 2023

The technique, “OST” (objective, strategies, and tactics), is a very good way to organize your effort to find guideposts and then develop metrics to measure progress. Email readers, continue here…] Here are some example strategies from some of my companies over the recent years. Let’s call it “OST.” What is a strategy?

Organization 156

Organization Metrics Demand Resource 156

Berkonomics

FEBRUARY 25, 2021

Email readers, continue here…] Measure the results of your changed program in as many ways as possible. Create metrics for customer acquisition, retention, conversion, reach, or anything that helps you to better understand the effects of your changes to the program. Listening does no good without action.

Marketing 156

Marketing Metrics Education Resource 156

Berkonomics

AUGUST 1, 2019

Well, if you have a plan but do not share it with your direct reports, then they are acting without motivation toward mutual goals, without metrics to measure their progress toward the goals, and without the leadership that makes great winners. Email readers, continue here…] So, what does your business playbook look like?

Coach 120

Coach Metrics Training Course 120

Berkonomics

JUNE 30, 2022

More often, you (the leader) set the goal and push for achievement – hopefully establishing a realistic set of strategies and accurate metrics to measure progress along a timeline. Email readers, continue here…] You will have sold the dream – one that is tangible and actionable. But not often. So, which one is actionable?

Education 156

Education Metrics Course Resource 156

Startup Professionals Musings

JULY 3, 2020

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Nurturing stage email performance. The fuel for any good demand generation program is relevant, buyer-centric content.

Marketing 174

Marketing Invest Demand Metrics 174

Berkonomics

JULY 9, 2020

Earliest warning metrics: [Email readers, continue here…] What good is information if you can’t act upon it in a timely manner? Find metrics that will be “leading indicators” of trouble to come.

Metrics 156

Metrics Software Review Statistics Technical Review 156

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Bringing us to today – Viewers or profit? Great revenue projections from a small user base lead to worries over sustainability.

Metrics 296

Metrics Sites Advertising Web 296

TechEmpower

NOVEMBER 13, 2023

This isn’t just our opinion - our startup metrics prove it! Customer support emails require both accurate information and a professional, helpful tone. Everyone struggles with empty text boxes. Populating them can be hard work, especially when the content needs to be just right. It means wasted advertising spend and lost goodwill.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Writing 295

Berkonomics

OCTOBER 24, 2019

Email readers, continue here…] So, think of ways to make each process into a game, one in which there is a defined metric or measure of the winner at the end of a cycle short enough to permit teaching, celebration, challenge, and motivation for the next time played. How do you make “process” into “game?”.

Metrics 120

Metrics Competition Coach Email 120

Berkonomics

SEPTEMBER 1, 2022

Email readers, continue here…] You are not alone. Elon Musk, who obsesses with metrics and constantly asks for employees to feed him their concerns but makes bold moves on his own. Doesn’t sound tough or forceful enough for you? . It is a very thin line between abdication of responsibility and participative leadership.

Metrics 156

Metrics Satisfaction Resource Email 156

socalTECH

FEBRUARY 9, 2015

Email delivery platform SendGrid , which has significant operations in Orange County, said today that it has launched a new app on the iPhone and iPad. SendGrid said the app allows users access to their Sendgrid account and metrics. sendgrid email delivery software iphone ipad mobile smartphone' READ MORE>>.

Orange County 100

Orange County Email Metrics Platform 100

Berkonomics

JUNE 23, 2022

Define success : Think of what an ideal outcome would look like and find metrics to measure progress along the route. Email readers, continue here…] . Create milestones : Make them public, easy to identify when reached, and follow progress toward each, again publicly posting the progress and achievement.

Metrics 156

Metrics Report Email Sales 156

Berkonomics

JUNE 16, 2022

We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee satisfaction, cost containment, percentage of available market, and more. Email readers, continue here…] More importantly, what if you as a leader haven’t a stated goal for your enterprise?

Resource 156

Resource Satisfaction Metrics Course 156

Berkonomics

OCTOBER 8, 2020

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Email readers, continue here…] It’s easy to find someone to quote a size of market estimate. Or cost estimation.

Company 156

Company Companies Metrics Resource 156

Startup Professionals Musings

JUNE 23, 2021

For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees. Incentives should be a combination of metrics and recognition to highlight results. Incent and reward employees who delight customers.

Customer 147

Customer Custom Technical Review Metrics 147

Berkonomics

JUNE 24, 2021

There are many types of metrics, some very easy to manage. Email readers, continue here…] A great leader is a great cheerleader, knowing when and how to reward effective achievement through all levels of the organization. Second: measure the results of delegation. Third: support. Fourth: reward.

Organization 156

Organization Coach Metrics Training 156

Berkonomics

NOVEMBER 27, 2020

We built one of our companies upon forecasted metrics for a specific class of retail consumer base but found that there wasn’t enough money in our universe to pay for the amount of marketing to create that much dedicated traffic to our site. A personal story of a pivot – Tyson style.

Summary 156

Summary Metrics Class Email 156

SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? Do you need to round trip an email to validate the email? Cloudsponge for email invites to large group? Do they generate emails or other external notifications? Email - are you sending out emails periodically? Are there complex rules for when emails go out?

Develop 396

Develop Development Startup SEO 396

Berkonomics

MAY 18, 2017

The technique, “OST” (objective, strategies and tactics), is a very good way to organize your effort to find guideposts and then develop metrics to measure progress. Email readers, continue here…] Note that these are expansive “junior” goals that, if achieved, would certainly move the company forward toward a larger financial goal.

Organization 275

Organization Metrics Demand Resource 275

SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? Do you need to round trip an email to validate the email? Cloudsponge for email invites to large group? Do they generate emails or other external notifications? Email - are you sending out emails periodically? Are there complex rules for when emails go out?

Develop 384

Develop Development Startup SEO 384

Berkonomics

SEPTEMBER 6, 2012

And if you have a plan but do not share it with your direct reports, then they are acting without motivation toward mutual goals, without metrics to measure their progress toward the goals, and without the leadership that makes great winners. Email readers, continue here.] So what does your business playbook look like?

Coach 192

Coach Metrics Training Guide 192

Startup Professionals Musings

DECEMBER 7, 2022

There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Real growth requires new and innovative ways to find customers, as well as old-fashioned advertising and email blasts. Ask every employee to focus on sales. Shorten the close cycle to grow faster.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

Berkonomics

DECEMBER 6, 2018

There is no scientific proof, no metric to measure the full meaning of “good.” Email readers, continue here…] Surely the ruthless more often win in the short run. And I have come to conclude that “good guys” (men and women) do finish first. and no special acknowledgement from any “good-watching” organization.

Entrepreneur 180

Entrepreneur Metrics Email Organization 180

Berkonomics

NOVEMBER 7, 2019

What metrics will you use to fairly evaluate each direct report? Email readers, continue here…] Second, employees most often genuinely want to know how they are performing against the company’s standard and management expectations. In terms of time, this can be expensive and disruptive to you and your direct reports.

Metrics 120

Metrics Report Email Pricing 120

Startup Professionals Musings

AUGUST 15, 2022

Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Accelerate: speed is life in this new world. Look for and reward quantum changes, like cutting cycle time in half, in your processes, products, and services.

Startup 126

Startup Social Media Entertainment Metrics 126

Tech.Co

NOVEMBER 28, 2022

Please fill in your email. By some metrics, certainly not. Get the latest tech news, straight to your inbox. Don't miss out on the top business tech news with Tech.co's weekly highlights reel. Please fill in your name. Please verify before subscribing. TikTok Teams Up With Ecommerce Startups.

Social Media 151

Social Media Startup Commerce News 151

Berkonomics

DECEMBER 5, 2013

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. No-one challenged this number, and it became an unattributed source of the metric for market size for years. Email readers, continue here.]

Metrics 239

Metrics Startup Marketing Demand 239

Berkonomics

NOVEMBER 12, 2020

Email readers, continue here…] Making the effort to gather metrics from the field in any form and then ignoring it, takes guts and determination – and in most cases a measure of stupidity. On the other hand, most products or services are created in response to a real or perceived need. And most of us are not Steve Jobs.

Product 156

Product Customer Custom Ideas 156

Berkonomics

NOVEMBER 15, 2012

Email readers, continue here.] So think of ways to make each process into a game, one in which there is a defined metric or measure of the winner at the end of a cycle short enough to permit teaching, celebration, challenge, and motivation for the next time played. And pause to celebrate each new first or top score.

Metrics 176

Metrics Competition Coach Email 176

Berkonomics

MAY 5, 2016

Email readers, continue here…] Then comes the strategic thinking and planning that leads to what must be done to achieve the vision. The best leaders find metrics to measure progress in achievement of these tactics, then don’t interfere with the execution of these tactics unless negative metrics signal a reason to do so.

Metrics 120

Metrics Ideas Conference Email 120

Berkonomics

JULY 15, 2021

Email readers, continue here…] I’ve seen this happen so many times, it is almost a rule for me. which unfortunately is a general rule. . I warn the executive or entrepreneur to be careful in the interview process, to expose the candidate to people at all levels of the company for buy-in, to be sure that there is a culture fit.

Entrepreneur 156

Entrepreneur Metrics Coach Startup 156

Berkonomics

DECEMBER 6, 2018

There is no scientific proof, no metric to measure the full meaning of “good.” Email readers, continue here…] Surely the ruthless more often win in the short run. And I have come to conclude that “good guys” (men and women) do finish first. and no special acknowledgement from any “good-watching” organization.

Entrepreneur 120

Entrepreneur Metrics Email Organization 120

Berkonomics

FEBRUARY 20, 2014

We built one of our companies upon forecasted metrics for a specific class of retail consumer base, but found that there wasn’t enough money in our universe to pay for marketing to create that much dedicated traffic to our site. Email readers, continue here.]

Startup 245

Startup Summary Metrics Class 245

Berkonomics

AUGUST 15, 2013

Earliest warning metrics: What good is information if you can’t act upon it in a timely manner? Find metrics that will be “leading indicators” of trouble to come. Think of labor efficiency (future product or service delivery impairment) or warehouse inventory (sales slowdown, supply chain management problems) as examples.

Metrics 184

Metrics Software Review Statistics Technical Review 184

Berkonomics

JULY 1, 2021

Email readers, continue here…] I was an early board member of a company that subsequently raised over $30 million in venture money following the angel rounds which I led, which themselves amounted to $6 million. A week after the board meeting, the CFO emailed the board that the company was only weeks from having no cash in the bank.

Email 156

Email Metrics Coach Venture Capital 156