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MGID Moves Headquarters To Los Angeles

socalTECH

headquarters to Los Angeles, to be closer to its sports, entertainment and lifestyle clients. The native advertising company--which helps place native ads on publisher web sites--was previously headquartered in New York.

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Microsoft Opens Xbox Studio In Los Angeles

socalTECH

Santa Monica has just gotten yet another boost in its bid to become the capital of Silicon Beach, as Microsoft said this week that it is opening up a new, 125-person strong entertainment studio in the city as part of an effort to create interactive content for the Xbox. READ MORE>>.

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Earbuds lets audiences stream the playlists of athletes, entertainers and each other

TechCrunch LA

The company is one of a growing number of startups trying to rejuvenate the music streaming market by combining it with social networking so that audiences can listen to the playlists of their favorite athletes and entertainers… and their friends. That site focuses on connecting people with similar musical tastes.

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IMDb Launches Its Own Weekly Show Out Of Los Angeles

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Online movie information site IMDb --which is owned by Amazon.com--said Thursday that it is launching its very own, weekly show, which will be produced and filmed in Studio City. IMDb said the new series will provide a "unique perspective on the week in entertainment". READ MORE>>.

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BuzzFeed Partners With CNN, Sets Up Studio In Los Angeles

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Online viral news and media site BuzzFeed is further expanding its operations in the Los Angeles area, and has set up a "social studio" in Los Angeles to help "influencers, thinkers and celebrities" to create videos for the social web. buzzfeed entertainment content jobs news employment social video youtube'

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Los Angeles Becomes YouTube's Content Hub With New Playa Vista Studio

socalTECH

The Los Angeles area is fast becoming the content hub for online video site YouTube , a position that takes advantage of both the LA region's long history in the entertainment business, and the rise of a slew of startups producing content specifically aimed at the YouTube audience. READ MORE>>.

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Break Launches Hispanic Site

socalTECH

Los Angeles-based Break Media , the online video and content firm headed by Keith Richman, said this morning that it is targeting Hispanic males with a new site, TuVez.com. According to Break, the new site will provide content focused on entertainment, gaming, sports, and culture, all in context of Hispanic males.

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