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Future Forum – Entertainment: The Convergence of Technology and Media
Date: March 08, 2017
Location: Los Angeles
Future Forum – Entertainment: The Convergence of Technology and Media. LAEDC. Digital technologies are democratizing the creation and distribution of content causing a seismic shift in the business model for traditional movie and television studios. The business strategy has gone to more vertical integration of companies who have cable, TV, and film arms, as well as theme parks and digital media. Burgeoning technologies like Virtual Reality (VR) and Augmented Reality (AR) are also emerging as the go-to for the gaming world and other forms of entertainment. Digital Advertising via social media and similar outlets are quickly overtaking companies advertising spend traditionally allocated to television ads and other legacy forms of advertising. This new ad-spend dynamic is also impacting advertising agencies and agency models. All of these changes have a significant impact on the LA County economy and our workforce, and will shape the future of the entertainment industry and how Hollywood functions going forward. See http://laedc.org/event/future-forums/
More information: http://laedc.org/event/future-forums/
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