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JMI Equity Leads $35M Investment In Lytics

San Diego-based private equity investor JMI Equity is the lead investor in Lytics, a developer of marketing personalization software, in a $35M, Series C investment announced by Lytics on Thursday. Lytics--which is based in Portland, Oregon--said the funding was led by JMI Equity, and also included existing investors Comcast Ventures, Two Sigma Ven

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