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Evite Encouraging Charity Donations Through Holiday Events

Los Angeles-based Evite is launching an effort to help raise money for charities, with a "Make More Merry" campaign powered by Venice, California-based Pledgeling, the company said Monday. According to Evite, the campaign will launch next Tuesday as part of GivingTuesday. Evite said it will encourage event planners and user hosts to offer guests charitable donations as part of their events, through its Evite Donations service. That service is being powered by Pledgeling, the Venice startup led by James Citron. Evite and Pledgeling have been working together since 2015 on the Evite Donation service.