Tech Zulu Event

JUNE 10, 2015

It’s difficult enough to get any traction at all on social media or PPC ads, and even harder to maximize ROI on them. For example, let’s say you’re a company. You could raise your profile by simply advertising cheap shirts on a Google PPC campaign, but that’s only going to get you so far.

Marketing 40

Marketing PPC Social Media Startup 40

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Dan Yomtobian: Scour is a social search engine, which meta searches Google, Yahoo, and MSN. We overlay our own algorithm and decide what listing to show, in what order, based on how Google, Yahoo, and MSN spit back data to us.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

Eric Greenspan

NOVEMBER 9, 2009

Google, Amazon and Ebay have been at the game for a long time. Through CJ’s website, Publishers/Affiliates bring hits to Advertisers’ websites by using Google Adwords, blogs, email, Twitter, Facebook and other means. An example of this process is evident right here on my blog. Read a lot, test, and find a niche.

Santa Barbara 106

Santa Barbara PPC Blogging Google 106

Tech Zulu Event

JULY 31, 2013

With a standard PPC conversion rate (pay per click) of.01% They acted on instinct understanding people would be searching google to solve a problem, not find their brand, so they named their channel the solution to their product “ curebadbreath ”, rather than the boring ol’ brand name. If we apply that.01% That’s the power of video.

Dollar Shave Club 101

Dollar Shave Club Custom Customer Marketing 101