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Geni Enhances Service

West Hollywood-based Geni said this week that the firm has improved the firm's site, which allows users to create family trees and network with family members. The firm said that it has enhanced the ability to find duplicate profiles in the service, with automatic advanced searches when users view a profile. The service said that the new capability will help its users see how many matches there are, whether or not those are connected or not connected to a users. Geni's Web 2.0 site allows users to build their own family trees; the new feature--which have been available, but weren't run automatically--helps users find information on relatives which might have already been entered by other people in the system.