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Interview with Aaron Crayford, Rippol

socalTECH

Recently, San Diego-based Rippol (www.rippol.com) launched its web site, a service which uses social networking to help people find and discover interesting videos related to their interests. So is this more social networking, or is this search? We caught up with CEO Aaron Crayford to learn about the company.

UCSD 145
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Google’s AdSense) or some other form of ad. As John Battelle chronicles in his brilliant (and must read) book, The Search , Google thought this idea stunk. So Google launched Google AdWord and AdSense based in part on technology it acquired when it bought an LA-based company called Applied Semantics. &#.

Ideas 286
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Want to Start a Technology Company in LA?

Both Sides of the Table

They not only have gotten bigger but they have an amazing track record of funding the biggest names in the sector: Cisco, Apple, Google, Facebook. LA produced Applied Semantics that created AdSense and was bought by Google. Douglas Merrill, the former CIO of Google, is building his next company in LA. You don’t.

Company 290
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Why Hulu is the OPEC of Online Video

Both Sides of the Table

The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. To say that the tech elite were cynical of Hulu’s launch would be an understatement , but by the time it launched just a few months later it was getting great reviews. Here is my case: 1.

Hulu 292
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TVSync’s Open API Uses Video and Audio Recognition Across All Four Screens

Tech Zulu Event

There was an inkling of the changes to be when interactive TV services like NetFlix, Hulu and On Demand debuted as frenemies to traditional TV viewing. The new model includes viewing content — but adds interactivity, multiple screens, personalization, social networking, cloud streaming and mobility. What does that mean?

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Twiistup 6 Highlights

Both Sides of the Table

In SoCal we are also leaders in affiliate marketing (Commission Junction), Internet video (Hulu) and bringing local businesses online (ReachLocal). We are also home to DemandMedia (Richard Rosenblatt) and Mahalo (Jason Calacanis). We have accomplished much yet have much work to do.

Twiistup 228
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Internet Video is Hot, But Not a Money-Maker Yet

Startup Professionals Musings

They point to YouTube as the big gorilla, but also social networking with video (Bebo), and video job sites (VisualCV). Even the veritable YouTube doesn’t seem to be bearing as much fruit as Google clearly thought it could when it paid $1.65 Hulu is for TV what NetFlix is for movies, but its growth has been dropping off sharply.

Hulu 84