Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

APRIL 21, 2013

The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc. There’s also the opportunity to do some consulting with interested customers to provide needed revenue while the product is still under development. Your Google ranking will go up dramatically.

Blogging 104

Blogging Product Startup Writing 104

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per click (CPC).

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

FEBRUARY 20, 2012

One of the many things you become expert at when you launch your own company and have no money is SEO. Tracy studied SEOMoz and several other online sources of SEO tips. She not only became an expert in SEO, she began consulting in SEO to continue to make ends meet and she became a speaker on the topic.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

SoCal CTO

AUGUST 4, 2011

SEO for Startups )? Major Phases / Major Features - What are the major features in the major phases for the product? Do you transact immediately or on delivery of some product or service? See also - When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication. Other types of users? Wireframes?

Develop 396

Develop Development Startup SEO 396

Startup Professionals Musings

APRIL 29, 2019

Thus I recommend that every business publish a website and start a blog even before they have a product to sell, enabling the following benefits: Get Google to work for you in highlighting your site. It’s never too early to start marketing to define your brand. You need people who really want to work for you.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

SoCal CTO

AUGUST 4, 2011

SEO for Startups )? Major Phases / Major Features - What are the major features in the major phases for the product? Do you transact immediately or on delivery of some product or service? See also - When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication. Other types of users? Wireframes?

Develop 384

Develop Development Startup SEO 384

socalTECH

MARCH 21, 2011

Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0. First, talk about what SmartPants Vitamins are? We give it to our own kids.

Web 225

Web Social Media SEO Media 225

Both Sides of the Table

APRIL 4, 2011

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. How many adds came through organic SEO? If you have multiple versions of your product, how many are web vs. mobile? SEO is seldom “free.”.

Metrics 346

Metrics Startup SEO Customer 346

Eric Greenspan

JANUARY 15, 2014

I read Les Miserables in French and I’ve seen the theater production over 20 times. I now make a living knowing WordPress, CSS, HTML and of course search engine optimization (SEO) and marketing. He will use it to get answers to questions on Wolfram Alpha or just by Googling it.

HTML 139

HTML Search Engine Optimization Santa Barbara Education 139

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. This is NOT the same as Search Engine Optimization (SEO). Cost per click (CPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Tech Zulu Event

NOVEMBER 18, 2011

Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Valu e and Exp erience versus Price and Product.

Customer 85

Customer Custom Marketing SEO 85

Both Sides of the Table

APRIL 23, 2011

Google Ad Sense was just getting going. Mike built a white label product that let large publishers leverage text based ads by building their own marketplace rather than using Ad Words. Do you think the impact of social media is effecting Google’s search business? (42:00 The contextual ad market was attractive. 42:00 – 43:50).

Capital 265

Capital Venture Capital Veoh Startup 265

Startup Professionals Musings

JUNE 30, 2014

The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc. There’s also the opportunity to do some consulting with interested customers to provide needed revenue while the product is still under development. Your Google ranking will go up dramatically.

Startup 101

Startup Blogging Writing Google 101

Both Sides of the Table

SEPTEMBER 14, 2010

It’s sort of like having an Encyclopedic history book before just launching your product and seeing whether anybody uses it. Remember that you’ll be investing against people who have worked on the Google algorithm and REALLY know what drives SEO. Oh, and he was acquired by and worked at Google. Connections.

Invest 288

Invest Angel Web 2.0 SEO 288

Eric Greenspan

JANUARY 15, 2014

I read Les Miserables in French and I’ve seen the theater production over 20 times. I now make a living knowing WordPress, CSS, HTML and of course search engine optimization (SEO) and marketing. He will use it to get answers to questions on Wolfram Alpha or just by Googling it.

HTML 100

HTML Search Engine Optimization Santa Barbara Education 100

Eric Greenspan

JANUARY 15, 2014

I read Les Miserables in French and I’ve seen the theater production over 20 times. I now make a living knowing WordPress, CSS, HTML and of course search engine optimization (SEO) and marketing. He will use it to get answers to questions on Wolfram Alpha or just by Googling it.

HTML 100

HTML Search Engine Optimization Santa Barbara Education 100

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM.

Startup 150

Startup Marketing Study SEO 150

socalTECH

OCTOBER 14, 2011

Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. Sam Rogoway: Near Networks is a national production studio that creates online videos for local businesses across the country.

Networking 150

Networking Search Engine Optimization Startup Product 150

Startup Professionals Musings

JULY 24, 2015

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. You may even find alternate revenue streams, including speaking engagements and consulting, to bridge the gap to product rollout. Each can be linked directly into your site domain name for maximum SEO impact.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Schedule and run the necessary sessions to update strategic product offerings, processes, and marketing programs. But the reality is that sellers are no longer in charge of the customer buying process.

Startup 105

Startup Search Engine Optimization Summary SEO 105

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Schedule and run the necessary sessions to update strategic product offerings, processes, and marketing programs. But the reality is that sellers are no longer in charge of the customer buying process.

Search Engine Optimization 58

Search Engine Optimization Startup Customer Custom 58

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Schedule and run the necessary sessions to update strategic product offerings, processes, and marketing programs. But the reality is that sellers are no longer in charge of the customer buying process.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

NOVEMBER 29, 2010

The biggest roadblock is that startup founders already have too much to do building a product, mapping strategy, courting investors, etc. There’s also the opportunity to do some consulting with interested customers to provide needed revenue while the product is still under development. Your Google ranking will go up dramatically.

Blogging 93

Blogging Invest Startup Writing 93

Tech.Co

FEBRUARY 8, 2018

I had a chance to catch up with Gary and talk about the state of entrepreneurship, trends in SEO, and how people can find their voice to start Crushing It. How will voice assistant devices change the game for advertisers/marketers and SEO rankings? Gary will be keynoting on Tuesday, February 13th at 5:45pm at the Tampa Theatre.

Startup 70

Startup Search Engine Optimization SEO Tips 70

Tech.Co

MAY 31, 2023

Its platform, RingCentralVideo Pro offers high-quality video and audio, a heap of unique features that give bigger names Zoom and Google Meet a run for their money, and no limits on call length. Workday helps startups to overcome this struggle by giving employees a user-friendly and useful way to ramp up their productivity.

Tool 131

Tool Startup Software Review Technical Review 131

Startup Professionals Musings

AUGUST 25, 2011

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Schedule and run the necessary sessions to update strategic product offerings, processes, and marketing programs. But the reality is that sellers are no longer in charge of the customer buying process.

Customer 96

Customer Custom Search Engine Optimization Summary 96

socalTECH

FEBRUARY 23, 2009

San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks. How long has this new product been available?

News 124

News Advertising Press Sites 124

SoCal CTO

FEBRUARY 25, 2007

skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ). Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

socalTECH

FEBRUARY 15, 2019

After you've done that, and see that it is working, as an entrepreneur, you really start to believe in your product. I did a cold outreach to Kevin, and funny enough, he told me something like SEO would never work. He founded Doubleclick, which he sold to Google, and he sold his last company to Amazon.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Jason Nazar

MAY 2, 2016

If you are inventing or creating a product, understand patents and register for one at the USPTO. Check Google , Yellow Pages , and local directories to ensure your business name is not taken. Set up an online phone system ( Ring Central , Google Voice , Onebox ) or set up a traditional land line ( Verizon , AT&T ).

Outsource Development 40

Outsource Development Startup Google Mentor 40

Startup Professionals Musings

OCTOBER 3, 2012

In the online world, you need a solid connection between your domain name and your product, brand, or business. like Google. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Failure can stall business strategies, and bring digital momentum to a halt.

Startup 96

Startup Social Media Content Paid Search 96

Both Sides of the Table

JANUARY 22, 2014

SEO marketing vs. social marketing. Simply put – I’d be in search of a VC who had an intuitive sense of my product, my customers, my organizational issues, my competitors, etc. Think of web vs. mobile. Traditional software vs. SaaS. EQ and Team Leadership? Nail on the head. This is what I would look for above all else.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

SoCal CTO

FEBRUARY 25, 2007

Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S. Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Startup 150

SoCal CTO

FEBRUARY 17, 2007

Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S. Early Stage Marketing and Branding – Farida Fotouh.

Blogging 150

Blogging CTO Coach Southern California CTO Hire 150

Tech Zulu Event

JANUARY 28, 2016

The increasing interest among SEO firms in the preparation of websites which display well across a multitude of platforms, including both standalone computers and mobile technology, will likely continue to impact Business Process Management. Other software vendors offer niche products, as well. Enhanced Platform Mobility.

Software 40

Software Social Media Platform Mobile 40

Startup Professionals Musings

APRIL 15, 2010

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. You should start blogging about your business before you have a product, to test interest and establish your credibility.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48