socalTECH

AUGUST 18, 2010

Bourgeois is currently head of "Team FREDNET", which is developing a robotic Lunar Lander for the Google Lunar X Prize. Robertson is the outspoken founder of MP3.com, com, and also founded Linspire and Gizmo5. Senturia is CEO of Blackbird Ventures, and a notable San Diego angel investor. READ MORE>>.

SEM 174

SEM Funding San Diego SaaS 174

socalTECH

MARCH 13, 2020

None of the small businesses, these spas, have the expertise or the budget to actually understand lead generation, SEM or SEO, or even know how to manage retention, referrals, expertise, or how to customize or streamline their processes. What's different about our business model is to bring them customers.

Template 124

Template Beverly Hills Startup SEM 124

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. But of course Google eventually became the massive winner in this category.

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

MARCH 25, 2016

In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. This is based on “price elasticity” and you can google that to understand it better.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes).

Marketing 307

Marketing Technical Review Startup Tool 307

Both Sides of the Table

MAY 15, 2010

SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. Following Microsoft’s addressable advertising trials with NBC in June 2009, many suspect that Google’s investment may have some defensive motivations, as well. OTHER DEALS.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285