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Gorilla Nation Signs Canadian Site

Los Angeles-based Gorilla Nation, the online advertising representation firm, announced today that it has been chosen by Canadian site SouthAsianLife.com. The firm said it will represent the online advertising inventory for South Asian Life in Canada. South Asian Life targets minorities in the country, and has more than 650,000 unique visitors per month and over 25 million ad impressions a month, Gorilla Nation said. Financial details of the win were not disclosed. Gorilla Nation helps web publishers sell branded advertising on their web sites, and is backed by Great Hill Partners. SouthAsianLife.com provides content to East Indians, Pakistanis, and Sri Lankans now in Canada.