GRP Partners and Organic Search - Southern California Tech Central

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine.

Advertising

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

OCTOBER 29, 2009

My firm GRP Partners recently funded a young LA based company named Ad.Ly And if even 1% of users click on the ads because they’re relevant rather than on the organic search it’s a HUGE business (as you know). Advertising has driven the majority of Internet innovation.

Ideas

Ideas Advertising Google Technical Review

Advertising Wants to be Measurable – An Investment Thesis

Is it a Good Idea to Have Ads in Tweets?

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