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Big tech companies are looking at Hollywood as the next stage in their play for the cloud

TechCrunch LA

This week, both Microsoft and Google made moves to woo Hollywood to their cloud computing platforms in the latest act of the unfolding drama over who will win the multi-billion dollar business of the entertainment industry as it moves to the cloud. in Los Angeles.

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Arch Shifts VFX Work to the Cloud

L.A. Business Journal

The coronavirus pandemic has slowed the visual effects industry, but Hollywood-based Arch Platform Technologies Inc. is helping to bring VFX artists back to their workstations, virtually.

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How ZEFR Is Helping Hollywood And Brands Understand YouTube

socalTECH

We had gone out to all of the Hollywood studios, and licensed clip content, short segments of filmed. We have already licensed this out to great partners like SNL, and we have a great relationship with NASCAR, which helps them managed their owned media on YouTube. It felt to us, once we got on the platform, that it was a crowded space.

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Angry Birds Maker Eyes Hollywood

socalTECH

The latest, videogame firm looking to get into Hollywood looks to be Rovio , the maker of the popular videogame Angry Birds , according to a report today. Rovio recently hired David Maisel , who helped launched Marvel Studios, as a special advisor. Maisel produced Iron Man, Iron Man 2, and The Incredible Hulk.

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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

Hollywood's an old industry, used to doing business in traditional ways. One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films. What is FilmBreak?

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OroCommerce, Founded by Magento's Founders, Launches Ecommerce Platform

socalTECH

West Hollywood-based OroCommerce , a new startup founded by Magento's Yoav Kutner and Roy Rubin, said today that it has launched a new e-commerce platform specifically aimed at B2B e-commerce.

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Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. In addition, there are incentives for referring others to the platform.

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