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YP Launches New Organic SEO Service

socalTECH

Los Angeles-based YP , which offers up online directories and services to help businesses get their companies online, has lauched a new offering, called ypWebsite Pro. According to YP, the new product will help local businesses earn top rankings in their organic search results. YP runs the yellowpages.com site.

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Covario Acquired By Dentsu Aegis Network

socalTECH

According to the two, Covario has over 140 professionals offering up paid and organic search, social media, and content marketing services to brands and direct marketing clients. UK-based Dentsu Aegis Network said that the acquisition will help build out its organization on the West Coast.

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ReachLocal Launches New SEO Offering

socalTECH

Woodland Hills-based ReachLocal , which provides local online marketing for small and medium sized businesses, announced this morning that it has launched a brand new, search engine optimization product, ReachSEO. ReachLocal said the new software helps SMBs to drive organic search traffic to their websites.

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Reflections on 2020: Nick Hedges, MomentFeed

socalTECH

This presented MomentFeed with an immense opportunity to help multi-location consumer brands meet the challenges brought on by an overnight shift in consumer shopping patterns. p> This year it's been all hands on deck at MomentFeed to help multi-location, brick-and-mortar brands adapt quickly to meet challenges.

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Interview: Clark Benson of Founder & CEO of Ranker.com - Dicusses Playing Nice With Google

InfoChachkie

Ranker helps Internet users find the most appropriate answers to questions that benefit from the wisdom of crowds. The single largest source of growth is organic search. We’ve got a very search-friendly site; we are starting to see what Google calls ‘authority’ for terms like ‘list’ and ‘top’ and ‘best’.

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Concerns Keeping You From Social Media

Tech Coast Venture Network

There are different resources that can help you figure out what social media is all about. In some cases, even if you cancel your account (Twitter, Facebook…) your feed will still pop in the Organic Search showing some of the information you posted.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea.