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Soulmates.AI Targets Social Media Measurement

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said today that it has launched a new tool, Social ROI Reporter, which it says helps brands and agencies with measuring the dollar value of their social media and influencer marketing campaigns. The startup did not announce the pricing behind the tool. Pasadena-based startup Soulmates.AI READ MORE>>.

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10 Ways To Use Social Media To Be Authentic and Open

Startup Professionals Musings

Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. New publishing tools, like blogs, collaboration platforms, and even Twitter provide updates that are easily available.

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GumGum Launches New Social Media Analysis Tool

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Santa Monica-based GumGum , the developer of digital advertising and marketing tools which tie advertising into online photographs and visual content, has rolled out a new social media analysis tool. Pricing on the new tool was not announced. GumGum is led by Ophir Tanz. READ MORE>>.

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Spokeo Targets Law Enforcement Market With Social Media Search Tool

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Pasadena-based Spokeo , which offers up an online "people search" tool, said it has launched a new product specifically aimed at the law enforcement market. According to Spokeo, the new tool will help officials better track down, monitor and contact individuals.

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9 Keys To Employing Social Media To Grow Your Startup

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. With social media, it is also important to identify how many people see your message as remarkable.

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GumGum Ranks NBA Teams On Social Media

socalTECH

Which NBA team is winning, on social media? Los Angeles-based GumGum , the image recognition, computer vision, and advertising technology developer, has rolled out a new service called GumGum Sports Scoreboard , a new tool which helps benchmark and analyze media value generated from NBA team-owned social media accounts.

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Epoxy Looks To Help Online Video Creators With Social Tools

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Venice, California-basd Epoxy --which was built by former executive from Team Downey--has launched a brand new set of tools aimed at helping online video creators use social media, and also disclosed a funding round. The two said they realized at Team Downey--the production firm of Robert Downey Jr. READ MORE>>.

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