Tuesday, March 30, 2021

UberMedia Becomes UM

Pasadena-based UberMedia, which develops business intelligence and data analytics software, announced this morning that it has rebranded itself to UM, saying that the new brand will reflect its mission to "deliver best-in-class business intelligence and data analytics solutions across various industries." The rebranding is the latest makeover for UberMedia, which got its start way back in 2010 as an alternative client software for Twitter. UberMedia previously started under the name TweetUp, changed its name to PostUp, then acquired Twitter client UberTwitter, changing the new company name to UberMedia. The company was originally spun out of Idealab. UberMedia radically changed its business model over the last few years, and now offers up location intelligence information to clients such as RAND Corporation, Hawaii Tourism Authority, Columbia University, Yale University, and others. The company is now led by CEO Gladys Kong.