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Idealab Launches Feedback.com

socalTECH

Pasadena-based Idealab 's newest company, Feedback.com , said today that it has launched an effort to help the gulf cleanup effort. Feedback.com said it is aimed at helping businesses and brands protect their social reputation, via high search engine optimized business pages. The new firm is headed by Michael Harris.

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Perfect Market Names Bizdev VP

socalTECH

Altadena-based Perfect Market , the Idealab firm which is providing tools to help publishers surface and monetize their archive content, said Monday that it has named Guy Vidra as Vice President of Business Development. The company is run by Julie Schoenfeld, and is a spinout of Idealab. READ MORE>>.

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Perfect Market Unveils New Content Monetization Tool

socalTECH

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Pricing on the new tool was not released.

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Perfect Market Names Advisors

socalTECH

Pasadena-based Perfect Market, the Idealab-backed startup which is looking to help publishers monetize their underutilized and archive content, said Wednesday that it has created a new advisory board. Tags: perfect advisor market idealab executive. READ MORE>>.