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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

The world of marketing is changing faster than technology these days. A UVP sells a product or service because it differentiates it from other products or services that are available. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people.

Marketing 107
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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

The world of marketing is changing faster than technology these days. A UVP sells a product or service because it differentiates it from other products or services that are available. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people.

Mobile 173
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Mojix Signs Middle Eastern Reseller

socalTECH

Los Angeles-based Mojix , the developer of radio frequency identification (RFID) technology, said over the weekend that it has signed a partnership with a reseller to provide its products in the Middle East. Mojix is venture backed by Oak Investment Partners, Red Rock Ventures, and InnoCal Venture Capital.

Innocal 140
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Mojix In Japanese Distribution Deal With IBM Japan

socalTECH

According to Mojix, IBM will provide system integration systems and customer support for its products int he Japanese market, and distribute the Mojix STAR system itself and through qualified resellers in Japan. The firm is backed by Oak Investment Partners, Red Rock Ventures and InnoCal Venture Capital. READ MORE>>.

IBM 124
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Mojix Ships Software, Inks Deal With Integrator

socalTECH

Los Angeles-based Mojix , a venture backed developer of RFID technology, said this morning that it has released a new, software product targeted at RFID asset and process management. Mojix said its new software product ties into its hardware to provide "end-to-end" real-time location of assets and goods. READ MORE>>.

Software 100
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How the myth of the ‘girlboss’ harms emerging women in tech

TechCrunch LA

Like with many consumer brands geared toward women, we buy in not just because of the marketing, but because of the product itself. Watson, who holds an MBA from the Massachusetts Institute of Technology, has raised $4.5 And of course, those startups are by no means innocent when it comes to bad management. “If

Startup 280
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10 Innovative New Global Ways To Grow Your Business

Startup Professionals Musings

The world of marketing is changing faster than technology these days. A UVP sells a product or service because it differentiates it from other products or services that are available. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people.