Tuesday, May 19, 2020

Assembly Gets Investment Round

Los Angeles-based Assembly, a developer of e-commerce tools and software, has received what it says is a "significant investment" from private equity investor Providence Strategic Growth. Financial terms of the investment were not announced. According to Assembly, the new funding will go to both build and acquire e-commerce software and services. In conjunction with the funding, Assembly says i thas acquired software developer Helium 10, which develops software for helping Amazon merchants expand and optimize their businesses. Assembly is led by co-founder and CEO Sandeep Kella. Assembly said it was advised by Greenberg Glusker in the deal, with Weil, Gotshal & Manges LLP served as legal advisor to PSG. Northbound Group served as financial advisory to Helium 10 with Fredrikson & Byron P.A. serving as legal advisor.