LAVA Digital: Investing with a Social Impact. Wide World, Small Planet:
MarTech, Brands, Philanthropic Investors Do Well by Doing Good presented by LAVA Digital Media. Digital has brought about a sea change on the economics of good works. Supporting social causes isn’t soft sophistry, but a hard business opportunity. Media tech has enabled more efficient—and profitable!—ways of fundraising and extending philanthropy. New tools and models have remade cause marketing as a profit center, no longer relegated to the charity ghetto. Campaigns on issues like diversity, anti-bullying, environmentalism reach millions in an instant, changing hearts and minds, affecting positive contributions to society and generating profits. Investors, too, are putting money where their hearts are. See https://www.lava.org/events/lava-digital-investing-with-a-social-impact |