Thursday, July 14, 2011

Twitter Users Get Scoop On JetBlue $4 Carmageddon Deal

Users of the Twitter micro-blogging service snapped up a special, JetBlue promotional offer yesterday offering up $4 flights between Long Beach Airport and Burbank's Bob Hope Airport Saturday, selling out the special flight offer in less than 4 hours. JetBlue--in a marketing promotion--added two special, nonstop flights, promoted via Twitter around 12:30 yesterday, which quickly sold out after a storm of Twitter messages and retweets. The special flights were scheduled by JetBlue as a promotion by the firm, which does not usually fly the ultra-short Burbank to Long Beach hop. JetBlue billed the flights as the "Car-Mageddon Fly-Over" and promoted via the hashtag #OverThe405. The drive from Burbank to Long Beach is usually a short, 40 minute drive.