Friday, March 18, 2016

Ace Metrix Weights In On Anti-Trump TV Ad Effectiveness

Los Angeles-based b>Ace Metrix, which provides measurement tools for video advertising, says that its analysis shows that heavy anti-Donald Trump TV ads are actually very effective at swaying Independent voters away from Donald Trump. The company--which typically applies its video ad analytics technology to figuring out which ads work best for commercial marketers--said the most effective video advertisement spot currently running is "TALK TALK TALK", an ad created by a Super PAC in favor of John Kasich. Ace Metrix said it specifically measured the effectiveness of 24 anti-Trump ads since January. Ace Metrix has a product, Ace Metrix POLITICS, which measures video ad effectiveness metrics and data for political campaigns, PACs and advocacy groups.