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Worth Network Aims At Instagram Marketing

Los Angeles-based Worth Network, a new software startup, is aiming to help marketers reach more consumers via organic Instagram posts, the company said today. According to the company, it is currently helping restaurant chains such as Silverlake Ramen, Pokeworks, EMC Seafood and others, and is looking to expand to consumer product goods, health and wellness, and other industries, with its service. The company says it has built software that identifies a brand's best customers on social media and converts them to marketers by paying them to post organic Instagram stories. The company is led by CEO and founder Patrick Kim, and says it is backed by The Ventures Co and angel investors.