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OpenX Expands In Asia Pacific

Los Angeles-based advertising technology developer OpenX is in an expansion in the Asia Pacific region, saying that it has opened up a new office in Singapore. According to OpenX, the new Singapore office will serve as a regional hub for the company. OpenX also says it intends to ramp up its efforts in the region with increased headcount and expansion into additional markets, including Australia. OpenX says it already has a big presence in Japan, where it says it is already the second largest digital advertising exchange behind Google.