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Productivity in Your Pocket

Xconomy

In 2012, along with Paper, several innovative productivity apps launched including Wunderlist, Notability, Haiku Deck, and many more.

Hiring Developers Before Product/Market Fit?

SoCal CTO

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. Far from it.

VC Confessions: I Don’t Really Care About Your Product Demo

InfoChachkie

The entrepreneur cannot wait to show me their product via a demo. A version of this article previously appeared in Forbes. Don’t Demo Me Bro.

Why You Should Put Yourself Out There and Try New Products

Both Sides of the Table

Here’s the thing: If you never try new product and new networks you’ll never learn anything. Startup Lessons Tech Market Analysislove it.

Startup Pricing: Are You Selling A Giffen Product?

InfoChachkie

recurring entrepreneurial challenge is to determine the optimal price of a new product, especially absent a directly competitive alternative.

Fan Appz Launches Social Media Marketing Product

socalTECH

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. service software marketing media social appz fanappzREAD MORE>>.

Products I Love to Use

Both Sides of the Table

So I thought now would be a sensible time – with six months on either side of the holidays. I’m not trying to say my picks are great and other products aren’t and I’ll certainly forget some. feel more connected and less marketed to. And every year I think about doing the same. love it. will continue to love it.

Marketing Mistakes Serial Entrepreneurs Only Make Once

InfoChachkie

startup''s marketing launch strategy should resemble an inverse funnel. Rely On A Public Relations Agency. Prove The Hypothesis.

Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

Startups in a world of massive markets can be confusing. The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving. This is why I loved Brad Feld’s recent post about the “ illusion of product / market fit.” Startup Lessons

Why Computer Vision Tracking the Flow of People Will be a Huge Market

Both Sides of the Table

mobile marketing company could track campaigns and then measure increases in retail traffic driven into local stores. and so on. Why Density?

Spireon Launches New GPS Vehicle Tracking Product For Subprime Market

socalTECH

Irvine-based Spireon , a developer of telematics products for vehicle and fleet tracking, said late last week that it has launched a new GPS vehicle tracking system, specificdally aimed at the subprime auto financing market. READ MORE>>. spireon buyherepayhere vehicle credit reposession auto finance financing telematics tracking

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. call this “marketing futures.&# They come and go.

Google Enters Financial Products Comparisons Market

socalTECH

Search engine giant Google has made its entree into an area long dominated by Southern California technology startups: financial products and leads generation. google advisor financial products leads mortgages rates leads360READ MORE>>.

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The Power Of Mouth To Mouth Marketing

InfoChachkie

Such mouth-to-mouth communications have sufficient intensity to cut through the confusion of the noisiest markets. My palms were sweating.

The Power Of Mouth To Mouth Marketing

InfoChachkie

Such mouth-to-mouth communications have sufficient intensity to cut through the confusion of the noisiest markets. My palms were sweating.

Pro Athletes Are the Best Marketing Tools You Can Get

Tech.Co

Recently I came across a company, Hyperice , that’s been relentless in their pursuit of cornering the market for athletic recovery. Hyperice.

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Building Products for Mass Adoption

Both Sides of the Table

They use products because the products solve a need they have. Launch a product, iterate, fail fast. Blah, blah, blah. Bollocks.

Measuring the Value of Promotional Products [Infographic]

Tech Zulu Event

Marketing executives are increasingly tasked with analyzing more and more channels and tactics. promo marketing. 75 per impression.

Velocify Names New Marketing VP

socalTECH

Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Velocify said Reid will head up corporate marketing, product marketing, market research, demand generation, and sales development. READ MORE>>.

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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career.

Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. Marketing Defined.

Here’s What’s Driving Collaborative Consumption and Where the Market May Head Next

Both Sides of the Table

I spoke this past week at the LeWeb conference in London, which was a superbly well run event with a very quality production team. Kudos.

Marketing Crushes Customer Experience through Data. DUN dun dun!

Tech Zulu Event

Kevin Akeroyd , GM & SVP of Oracle Marketing Cloud and their own Matthew Collins , SVP of Global Marketing. DUN dun dun!

Mommy Bloggers Review Service for Manufacturers of Kid and Family Products

Eric Greenspan

So, because I’m a dad, a customer service enthusiast, product evaluator and entrepreneur, I’ve decided to build a business around it.

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. Online marketing uses techniques for driving promotion and place.

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Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

It is YouTube marketing at its best. Here is a YouTube marketing case study they did. Production Company: Hayden 5 Media.  .  .

What This Dive Bar Can Teach You About (Not) Marketing

InfoChachkie

Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Franks didn''t need a sign, let alone a marketing budget. Hurry Up And Stop Marketing. If you have amazing products, the marketing of those products is trivial. startups who. startups who.

Spreeify Launches New Mobile Ad Product

socalTECH

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market.

OpenX 28

ReachLocal Trumpets Marketing Automation Customer List

socalTECH

Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. The product had been launched in September of 2013. reachlocal marketing automation customers leads software READ MORE>>.

A Day in the Life of a Product Manager

Tech Zulu Event

Jay Stakelon , VP Product Design,  Fullscreen. Jen Robinson ,  Head of Product Manager,  Bigframe. Making ideas reality : dependency.

YP Rolls Out New Search Advertising Product

socalTECH

Los Angeles-based b> YP , the provider of business search and local marketing services, said today that it has launched a brand new product. YP said it has launched ypSearch , a new product aimed at small business owners, which both provides search ads on YP''s properties, as well as on major search engines. READ MORE>>.

Yahoo 23

If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

It is simply the most important way to proactively control your career development and how the market perceives you. That was the market.

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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” It has been a good run.

How Tony Hawk And The Bones Brigade Broke The Rules & Owned The Market

InfoChachkie

The way you win is to get to the finish line first and/or with the best product and marketing. What led to this hiatus? cents? BEWARE!

Doc 62

Quarterly and Science Inc.: Making Sense of Influencer Marketing and Ecommerce

socalTECH

We've been a fan of their different product offerings, and also have joined the board and invested in the business. How did you guys connect?

Procore Names Chief Marketing Officer

socalTECH

Carpinteria-based Procore Technologies , which develops cloud-based software for the construction industry, has named Matthew Reid as its new Chief Marketing Officer. Procore said Reid will head up all corporate and product marketing for the company. The company is venture backed by Bessemer Venture Partners. READ MORE>>.

SaaS 14

AnyMeeting Debuts New Web Conferencing Product

socalTECH

AnyMeeting , the developer of web and video conferencing software aimed at the small business market, said today that it has launched a new, web conferencing product called AnyMeeting Company Pro. AnyMeeting also said in announcing the new product that it has just passed over 500,000 registered meeting hosts on the service.

Internet Marketing tips from SEO/SEM expert Jason Lavin

John Morris

The post Internet Marketing tips from SEO/SEM expert Jason Lavin appeared first on Tapping the power of your peers. Best practices Executive Development Leadership Management Metrics Productivity Strategy Team Development Teamwork Internet Marketing Vistage regularly attracts amazing speakers to its CEO Advisory Group meetings.

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How to Know When to Sell vs. When to Market to Customers

Both Sides of the Table

And with scarce resources it’s your job to decide which door this lead must go through – sales or marketing. Compelling Event.

ShowUhow Names Marketing VP

socalTECH

San Diego-based ShowUhow , the developer of video product guides for e-commerce sites, said today that it has named Anthony 'Tony' Wyatt as its EVP Sales and Marketing. showuhow marketing executive sales ecommerce video productionWyatt joins the firm from Indyme Solutions. READ MORE>>.