Trending Sources

Hiring Developers Before Product/Market Fit?

SoCal CTO

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. Far from it.

Productivity in Your Pocket

Xconomy

In 2012, along with Paper, several innovative productivity apps launched including Wunderlist, Notability, Haiku Deck, and many more.

RealPractice Launches Marketing Automation Product

socalTECH

In a move which significantly broadens its market focus, Santa Ana-based RealPractice said Tuesday that it has launched a new, automated marketing software called ReplyWise. The new product is an expansion--and significant shift--beyond RealPractice's former focus on the legal vertical. RealPractice is headed by Carey Ransom.

SaaS 43

Fan Appz Launches Social Media Marketing Product

socalTECH

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. service software marketing media social appz fanappzREAD MORE>>.

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Spireon Launches New GPS Vehicle Tracking Product For Subprime Market

socalTECH

Irvine-based Spireon , a developer of telematics products for vehicle and fleet tracking, said late last week that it has launched a new GPS vehicle tracking system, specificdally aimed at the subprime auto financing market. READ MORE>>. spireon buyherepayhere vehicle credit reposession auto finance financing telematics tracking

ReachLocal Trumpets Marketing Automation Customer List

socalTECH

Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. The product had been launched in September of 2013. reachlocal marketing automation customers leads software READ MORE>>.

Spreeify Launches New Mobile Ad Product

socalTECH

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market.

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VC Confessions: I Don’t Really Care About Your Product Demo

InfoChachkie

The entrepreneur cannot wait to show me their product via a demo. A version of this article previously appeared in Forbes. Don’t Demo Me Bro.

YP Rolls Out New Search Advertising Product

socalTECH

Los Angeles-based b> YP , the provider of business search and local marketing services, said today that it has launched a brand new product. YP said it has launched ypSearch , a new product aimed at small business owners, which both provides search ads on YP''s properties, as well as on major search engines. READ MORE>>.

Why You Should Put Yourself Out There and Try New Products

Both Sides of the Table

Here’s the thing: If you never try new product and new networks you’ll never learn anything. Startup Lessons Tech Market Analysislove it.

Startup Pricing: Are You Selling A Giffen Product?

InfoChachkie

recurring entrepreneurial challenge is to determine the optimal price of a new product, especially absent a directly competitive alternative.

Why Your Marketing Campaign Sucks

Both Sides of the Table

Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? hand out money.

Quarterly and Science Inc.: Making Sense of Influencer Marketing and Ecommerce

socalTECH

We've been a fan of their different product offerings, and also have joined the board and invested in the business. How did you guys connect?

Procore Names Chief Marketing Officer

socalTECH

Carpinteria-based Procore Technologies , which develops cloud-based software for the construction industry, has named Matthew Reid as its new Chief Marketing Officer. Procore said Reid will head up all corporate and product marketing for the company. The company is venture backed by Bessemer Venture Partners. READ MORE>>.

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AnyMeeting Debuts New Web Conferencing Product

socalTECH

AnyMeeting , the developer of web and video conferencing software aimed at the small business market, said today that it has launched a new, web conferencing product called AnyMeeting Company Pro. AnyMeeting also said in announcing the new product that it has just passed over 500,000 registered meeting hosts on the service.

Pro Athletes Are the Best Marketing Tools You Can Get

Tech.Co

Recently I came across a company, Hyperice , that’s been relentless in their pursuit of cornering the market for athletic recovery. Hyperice.

Marketing Mistakes Serial Entrepreneurs Only Make Once

InfoChachkie

startup''s marketing launch strategy should resemble an inverse funnel. Rely On A Public Relations Agency. Prove The Hypothesis.

ShowUhow Names Marketing VP

socalTECH

San Diego-based ShowUhow , the developer of video product guides for e-commerce sites, said today that it has named Anthony 'Tony' Wyatt as its EVP Sales and Marketing. showuhow marketing executive sales ecommerce video productionWyatt joins the firm from Indyme Solutions. READ MORE>>.

Products I Love to Use

Both Sides of the Table

So I thought now would be a sensible time – with six months on either side of the holidays. I’m not trying to say my picks are great and other products aren’t and I’ll certainly forget some. feel more connected and less marketed to. And every year I think about doing the same. love it. will continue to love it.

Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

Startups in a world of massive markets can be confusing. The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving. This is why I loved Brad Feld’s recent post about the “ illusion of product / market fit.” Startup Lessons

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. call this “marketing futures.&# They come and go.

ReachLocal Appoints Chief Product Officer

socalTECH

Woodland Hills-based ReachLocal has set a new, Chief Product Officer, the firm announced this morning. Nero also had served at Microsoft, heading up product development for MSN.com and MSN Network, in addition to serving at Omniture and Novell. advertising executive officer product chief reachlocalREAD MORE>>.

Why Computer Vision Tracking the Flow of People Will be a Huge Market

Both Sides of the Table

mobile marketing company could track campaigns and then measure increases in retail traffic driven into local stores. and so on. Why Density?

The Power Of Mouth To Mouth Marketing

InfoChachkie

Such mouth-to-mouth communications have sufficient intensity to cut through the confusion of the noisiest markets. My palms were sweating.

The Power Of Mouth To Mouth Marketing

InfoChachkie

Such mouth-to-mouth communications have sufficient intensity to cut through the confusion of the noisiest markets. My palms were sweating.

Ixia Rolls Out New Network Security Product

socalTECH

Calabasas-based Ixia said this morning that it is expanding out its lineup of products for the cybersecurity market, with a new product called ThreatARMOR. Ixia said the new product lists at $19,995 plus $2,995 for a subscription to application and threat intelligence data. READ MORE>>.

Mogreet Targets Hispanic Market

socalTECH

Los Angeles-based Mogreet , the provider of a mobile video marketing product which is headed by James Citron, said yesterday that it has been targeting the Hispanic market with its services, and now counts a number of large customers in that category. mogreet hispanic video marketing mobileREAD MORE>>.

CampaignEQ Aims At Better Mobile Marketing Attribution

socalTECH

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

Building Products for Mass Adoption

Both Sides of the Table

They use products because the products solve a need they have. Launch a product, iterate, fail fast. Blah, blah, blah. Bollocks.

Local Market Launch Scores $1.5M

socalTECH

Santa Barbara-based Local Market Launch , a new startup founded by former ValueClick founder Brian Coryat, said Tuesday that it has raised $1.5M in a Series A funding round. Local Market Launch said it will use the new funding to expand its market presence, plus to accelerate delivery of its products. READ MORE>>.

Punchcard Links With Local Marketing Group

socalTECH

Pasadena-based Punchcard , the developer of mobile loyalty applications which is headed by Andy Steuer, said today that it has signed an agreement with KDA Group , a local marketing agency. Punchcard said the agreement authorizes the agency--one of the largest in the U.S.--to sell, manage, and promote Punchcard's products. READ MORE>>.

Anametrix Names Product Management VP

socalTECH

San Diego-based real-time marketing analytics software developer Anametrix said Wednesday that it has named Barry Parshall as its new SVP of Product Management. Parshall was most recently at iJento, where he also served at SVP of Product Management. Parshall will head up product strategy for the company. READ MORE>>.

Mogreet Targets Small Businesses With Self-Serve, Mobile Marketing

socalTECH

Los Angeles-based mobile messaging and marketing firm Mogreet is targeting the small business market with a new, self-serve offering it is calling Mogreet Express, the company announced this morning. The new service lets users create their own database of customers, and send SMS and MMS messages and run marketing campaigns.

How Enervee Is Making Shopping For Products Energy Smart, with Matthias Kurwig

socalTECH

We are using algorithms to identify the products that are relatively energy efficient. What is Enervee? Where did the idea come from? Thanks!

Measuring the Value of Promotional Products [Infographic]

Tech Zulu Event

Marketing executives are increasingly tasked with analyzing more and more channels and tactics. promo marketing. 75 per impression.

Local.com Names Marketing VP

socalTECH

Irvine-based Local.com announced this morning that it has appointed Lori Chavez as its new Vice President of Marketing. READ MORE>>.

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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. Marketing Defined.

Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career.

SOCi Scores $2.25M For Social Media Marketing Tools

socalTECH

San Diego-based SOCi , a developer of social media management and marketing software, has raised $2.25M in funding, the company said Wednesday. SOCi is taking aim at competitors such as Hootsuite, with what it says is a "next-generation" social media content discovery and marketing product. READ MORE>>.

Tool 26

Here’s What’s Driving Collaborative Consumption and Where the Market May Head Next

Both Sides of the Table

I spoke this past week at the LeWeb conference in London, which was a superbly well run event with a very quality production team. Kudos.