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Invoca Launches Certification Program

socalTECH

Santa Barbara-based Invoca, which develops artificial intelligence powered, sales conversation tools and call tracking products, says it is launching a certification program for its agency customers.

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Success, Santa Barbara Style: Patagonian Sexwax With A Side Order of UGGS

InfoChachkie

Six outstanding entrepreneurs have created this sweet flavor of success in one of the most beautiful places on earth – Santa Barbara, California. Santa Barbara has become a high-tech startup mecca, rivaling cities many times its size. According to Doug, “ productivity fell dramatically whenever the surf was up.”.

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Interview with Elizabeth Cholawsky, HG Data

socalTECH

For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. How'd you end up at HG Data? So, I cam on board.

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HG Data Becomes HG Insights

socalTECH

Santa Barbara-based HG Data , which has been developing software that helps companies understand the technology stack their operations depend on, has rebranded itself as HG Insights , and launched a new platform it calls the HG Insights Platform.

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Santa Barbara: the home of the clicks (and the calls)

Eric Greenspan

Jason is another local Santa Barbara CEO and we had a great chat about Make It Work, Ring Revenue, Affiliate Marketing and life in SB. He’s a great guy and taught me a bunch of new things about affiliate marketing and his company. Affiliate marketing is nothing new to the Internet.

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Impact Rolls Out New Deep Linking Support For Mobile Affiliates

socalTECH

Santa Barbara-based Impact , which develops software used by brands to manage partnership and affiliate programs, has launched a new product to help those companies with managing mobile linking. The company said the move will help marketers drive more revenue and higher mobile conversion rates.

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Invoca Picks Up $30M More

socalTECH

Santa Barbara-based Invoca , the developer of call tracking software used by marketers, has raised $30M more in a Series D funding, the company said this morning. The new funding will go towards sales, marketing, customer support, and product development, according to the company. READ MORE>>.