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Hiring Developers Before Product/Market Fit?

SoCal CTO

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. When product vision is truly clear, then it makes sense to execute it, and hiring follows. These companies are very early-stage and definitely have not shown product/market fit. Far from it.

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SpotOn raises $300M at a $3.15B valuation and acquires Appetize

TechCrunch LA

Appetize will go to market as SpotOn and will work to grow its client base, which already includes an impressive list of companies and organizations including Live Nation, LSU, Dodger Stadium and Urban Air. . SpotOn will now have over 500 employees on its product and technology team, according to co-founder and co-CEO Zach Hyman.

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Product Management for Startups in Los Angeles – Steve Gilison

SoCal CTO

Steve Gilison worked as a market researcher and product manager at a startup where my company, TechEmpower , did the software / web development. I have about 11 years in the technology sector including roles doing market research, sales and product development. Remind me about your background Steve?

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8 Ways the Internet has Changed Software Marketing

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

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Marketing, Startups and Networking in Los Angeles – Cliff Allen

SoCal CTO

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. Along the way, I co-authored three books on one-to-one marketing ( [link] ) to help marketers learn how to built and nature relationships with their customers.

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A Day in the Life of a Product Manager

Tech Zulu Event

Rather, these were the words given in response to the opening question to a panel of product managers to “describe their occupation” in 3 words or less, + an additional word on what their biggest challenge was. Jay Stakelon , VP Product Design, Fullscreen. Jen Robinson , Head of Product Manager, Bigframe.

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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. Geo was a lightly veiled reference to Geocities, a Web 1.0 Don''t Force It.

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