Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Peruse company reports from your business domain. Conduct your own customized market research.

Marketing 157

Marketing Statistics Research Report 157

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AUGUST 24, 2020

A report, from Protocol, said the acquisition came after Spaces announced a shutdown of its services last week. The company had attempted to pivot into the virtual reality video conferencing market in the last few months. Spaces was led by CEO Shiraz Akmal. READ MORE>>.

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Report Acquisition Los Angeles Services 113

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NOVEMBER 8, 2021

The lawsuit--filed Thursday in Orange County--alleges that Rivian fired an executive at the company after she reported gender discrimination at the company. The executive who filed the lawsuit, Laura Schwab, was previousl President at Aston Martin and was leading Rivian's sales and marketing efforts as VP of Sales and Marketing.

Orange County 113

Orange County Sales Marketing Report 113

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JUNE 15, 2021

Los Angeles-based TrillerNet, the parent company of social media app Triller, is now looking at hitting the public markets via a direct listing, according to Reuters. Triller competes directly against TikTok. The company is currently led by CEO Mahi de Silva, and reportedly is expecting revenues of more than $250M in 2021.

Marketing 113

Marketing Social Media Los Angeles Media 113

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MAY 17, 2019

Santa Monica-base Cornerstone OnDemand said late Thursday that it has named a Heidi Spirgi as the company's new Chief Marketing and Strategy Officer, to head up the firm's marketing functions. Spirgi will report to Adam Miller, the CEO of Cornerstone Ondemand. READ MORE>>.

Cornerstone OnDemand 133

Cornerstone OnDemand Marketing Santa Monica Report 133

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OCTOBER 20, 2017

Los Angeles and San Diego are among the metro areas with the highest startup activity, based on a new report from the Ewing Marion Kauffman Foundation.

San Diego 113

San Diego Los Angeles Report Angel 113

Tech.Co

JUNE 3, 2022

The rent crisis is getting worse, according to a new report that found a full third of all small and medium-sized businesses are behind on their rent for the month of May. The new data comes from small business networking site Alignable, which released its Q2 Rent Report at the start of the month. What's driving the crisis? newsletter.

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Report Newsletter Startup Pricing 155

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DECEMBER 9, 2014

Woodland Hills-based online marketing services and software developer ReachLocal , which offers up its services to local businesses, said today that it has added a number of analytics and reporting tools to its platform. The company said the new tools will give customers information on ROI of their various online marketing efforts.

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ReachLocal Tool Woodland Hills Report 138

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174

Marketing Invest Demand Metrics 174

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OCTOBER 21, 2020

Los Angeles-based Quibi is shutting down and has hired a restructuring firm to help it wind down the company, with co-founder Jeffrey Katzenberg confirming to investors on Wednesday that the company will shut down, according to a report from the WSJ. Quibi has raised more than $1.75 READ MORE>>.

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Report Content Los Angeles Mobile 100

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AUGUST 24, 2020

Irvine-based Menlo Micro , a developer of micro-electro-mechanical (MEMS) devices used for radio frequency switching, has emerged as one of the two leaders in RF MEMS switching, according to a report from the IEEE Spectrum.

Report 124

Report Custom Customer Marketing 124

TechEmpower

JULY 24, 2023

How will you be taking this to market? Often this ties to marketing support. How do we prioritize internationalization versus getting something to market? What about reporting and moderation? How can we leverage AI to get our product to market faster? Reporting What needs to be reported? Free trials?

Develop 520

Develop Development Technical Review SEO 520

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

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Marketing Press Blogging Startup 389

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NOVEMBER 16, 2020

Santa Monica-based on-demand, last mile transportation company Bird is considering going public via a Special Purpose Acquisiton Company (SPAC), according to a report from Bloomberg. It's unclear how far along the SPAC might be, however, Bloomberg said the discussions "are in an early stage".

Report 124

Report Santa Monica Los Angeles Demand 124

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OCTOBER 6, 2020

Los Angeles-based electric automobile developer Faradyay Future is hoping to make a move to the public markets, via a special purpose acquisition company (SPAC), according to reports. The company's CEO, Carsten Brietfield, disclosed the possibility of the SPAC move on Monday. READ MORE>>.

Marketing 100

Marketing Acquisition Los Angeles Report 100

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AUGUST 3, 2020

Santa Monica-based online healthcare marketplace operator GoodRx has reportedly filed for an IPO, according to a report. Reuters--citing "people familiar with the matter"--said GoodRx submitted paperwork with the SEC last week on a potential IPO, and is only now in the process of hiring advisers for that IPO effort.

Silver Lake 113

Silver Lake Report Santa Monica Equity 113

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OCTOBER 12, 2020

Los Angeles-based social application developer Triller , which competes head to head against TikTok , is seeking to reach the public markets through a SPAC (special purpose acquisition company), according to a report. Reuters cited "people familiar with the matter" for the report.

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Report Acquisition Los Angeles Sales 113

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APRIL 22, 2019

The Chief Marketing Officer of high flying, Los Angeles-based job recruiting technology developer ZipRecruiter has resigned from the company, after a story was published last week by BuzzFeed, detailing alleged sexual misconduct at his prior employer, Uber. Eyal Gutentag reportedly resigned on Friday. READ MORE>>.

Buzzfeed 133

Buzzfeed Report Los Angeles Marketing 133

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

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DECEMBER 15, 2010

A new report today released by PwC finds that the market for initial public offerings (IPOs) has jumped significantly in 2010, with volumes exceeding both 2008 and 2009 levels. IPO market to generate liquidity for their investors. PwC tallied up 154 IPOs completed this year so far, raising $37.5

Cornerstone OnDemand 190

Cornerstone OnDemand Marketing Report Southern California 190

socalTECH

AUGUST 12, 2020

Another, TikTok competitor--LA's Triller --has also been angling to take TikTok's position in the market , recruiting a number of top TikTok creators, as a result of the announcement last week of the banning of TikTok in the United States if it is not sold to an American company. The Information cited "a person familiar with the matter".

Report 113

Report Snapchat Venice Acquisition 113

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OCTOBER 10, 2018

An influencer marketing firm, based in Los Angeles, has tallied up the valuation of companies in "Silicon Beach", and say they're worth $155 billion. Influencer marketing firm MediaKix said it scoured online news searches, top lists, venture capital portfolio sites, and other sources for its report.

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Marketing News Venture Capital Los Angeles 113

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MARCH 28, 2013

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. Reid previously was SVP of Marketing for Gehry Technologies, and also served at Eucalyptus Systems and Expertcity (Citrix Online), where he was responsible for launching GoToMeeting.

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OpenX Marketing Advertising Los Angeles 180

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DECEMBER 18, 2018

The report, from The Verge, said that the fired employees include vice president of marketing and communications Rosette Pambakian, as well as other employees in the lawsuit. READ MORE>>.

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Report Los Angeles Marketing Angel 113

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MARCH 14, 2019

Santa Monica-based scooter rental service Bird has laid off approximately 5% of its full-time staff, according to a report on Thursday, in what has been attributed to an effort to "contain costs". The report said 40 people were laid off. READ MORE>>.

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Report Santa Monica Los Angeles Platform 124

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OCTOBER 6, 2016

otherwise known as SnapChat , is aiming at a March IPO, according to a report on Thursday afternoon. The WSJ reports that the company is looking to hit the market as early as March , in a deal which would value the company at $25 billion. Venice-based instant messaging company Snap Inc.

Snapchat 157

Snapchat Report Venice Invest 157

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FEBRUARY 5, 2019

Machinima , which had been the poster child for Southern California's multi-channel-network (MCN) boom, has laid off most of its employees and ceased its operations , according to reports. in 2016, in a deal then reported as worth less than $100M. Machinima had been acquired by Warner Bros. READ MORE>>.

Report 127

Report Southern California Media Content 127

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JUNE 18, 2019

The surge of activity by such technology giants as Google , Amazon , and Netflix is completely reshaping the Los Angeles real estate market , according to a report from the Los Angeles Times, as those tech giants are jostling to acquire real estate in LA.

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Netflix Los Angeles Google Report 113

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JULY 22, 2014

Santa Ana-based Iteris , a developer of technology for the traffic management and transportation industry, reported late Monday that it has received a notice of noncompliance from the NYSE. The warning came after the company changed out its CFO and reported financial control issues last week. READ MORE>>.

Marketing 127

Marketing Technical Review Report Technology 127

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MARCH 19, 2013

Los Angeles-based mobile messaging and marketing firm Mogreet is targeting the small business market with a new, self-serve offering it is calling Mogreet Express, the company announced this morning. The new service lets users create their own database of customers, and send SMS and MMS messages and run marketing campaigns.

Mogreet 236

Mogreet Mobile Marketing Metrics 236

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DECEMBER 12, 2019

Malibu-based CurtCo a new startup founded by a veteran of the magazine business, is taking on the podcasting market, and has launched what it says is a new "podcast platform". READ MORE>>.

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Malibu Report Hollywood Platform 100

Startup Professionals Musings

JULY 24, 2022

As I’ve said before, everyone talks about innovation, but the majority of new business plans I see still reflect linear thinking – one more social network with more features, another smartphone app for marketing, or one more platform for faster e-commerce. Historic changes and great successes don’t come from linear thinking.

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Marketing Tips Organization Ideas 125

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APRIL 21, 2014

A new report, released over the weekend, says that Los Angeles should look towards New York and San Francisco and what they have done to help strengthen the community here for technology startups. Tech Agenda report, edited by David C. angeles tech agenda report economic growth garcetti' READ MORE>>.

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Report Santa Monica Startup Los Angeles 198

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DECEMBER 10, 2013

Los Angeles-based technology incubator and studio Science said today that it has hired on Matt Monahan as its new Vice President of Social Media Marketing. Monahan was most recently at AlphaBoost, a startup which was building Facebook advertising reporting software.

Marketing 178

Marketing Incubator Social Media Google 178

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MARCH 21, 2016

A new report, issued Monday, says that IPO activity has slowed significantly in Q1, with a 39 percent drop in volume and 70 percent decline in total capital raised versus Q1 of last year. The report, from Ernst & Young, said that companies are likely exploring other options or waiting for confidence to return for their IPOs.

Activity 100

Activity Report Southern California Pricing 100

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FEBRUARY 10, 2017

Los Angeles-based e-commerce provider Honest Company , which sells organic baby and beauty products, is looking to replace CEO Brian Lee with a veteran of the consumer packaged goods (CPG) market, according to a report. READ MORE>>.

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Report Company Companies Commerce 113

TechEmpower

JULY 31, 2023

Next, define what you need from a metrics and reporting standpoint. Don’t overcomplicate things with reporting tools. Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation. Don’t worry about scaling just yet. Apply costs to each channel.

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Metrics Startup Slides Technical Review 260