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Reactful, 6sense In AI Technology Partnership

Santa Barbara-based Reactful, a developer of artificial intelligence and machine learning software for website personalization, and 6sense, a devleoper of "account based orchestration" software for marketers, said they are in a new technology partnership. Financial terms of the deal were not announced. According to the two, they will integrate Reactful's automated artificial intelligence (AI) and machine learning (ML) technology with 6sense's marketing software, to better allow marketers to target and personalize web visitors' experiences in real time. Reactful's President and CEO is Leifur Thordarson.