Monday, August 13, 2018

Veritone One Acquires Performance Bridge Media

Costa Mesa-based Veritone One, a subsidiary of Veritone, said today that it has agreed to acquire Performance Bridge Media, a podcast advertising company. Veritone said it would pay $6.0M for Performance Bridge Media, plus up to another $5.0M in earnout. Performance Bridge Media had $3.7M in revenues of 2017, according to Veritone, and provided ad tracking and podcast targeting for brands. Veritone One is led by President Ryan Steelberg. Steelberg and his brother Chad are best known for founding dMarc Broadcasting, and selling that company to Google.