Tuesday, January 29, 2019

FanAI Buys Waypoint Media

Los Angeles-based FanAI, a venture-backed developer of artificial intelligence software used for sponsorship engagement and analytics, has acquired Waypoint Media, the two announced this morning. Financial details of the buy were not announced. FanAI--which is backed by Courtside Ventures, CRCM Ventures, BITKRAFT Esports Ventures, BDS Capital, Catalyst Sports, Deep Space Ventures, Everblue Management, Greycroft GC Tracker Fund, M Ventures, Rosecliff Ventures, and Sterling VC, says it uses AI to help identify and optimize engagement with sponsors in the esports area. Waypoint's tools include an API which connects with Twitch, to better profile and understand Twitch viewers. FanAI is led by CEO and founder Johannes Waldstein.