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How powerful has new media advertising become?

Berkonomics

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. But now there’s new media…. And here’s the most powerful new media model. The post How powerful has new media advertising become?

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6 Reasons Your Business Needs A Web Presence To Start

Startup Professionals Musings

Yet I am amazed to see from recent data that nearly 28 percent of small businesses today still have no web presence at all. There are many practical reasons for going to work early on your web site. Two months later they still didn’t have a web site, and didn’t have a customer. Viral marketing needs a website.

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Break Media Ties With Toyota On Web Series

socalTECH

Los Angeles-based Break Media is launching a new web series, in a branded content deal with Toyota, the firm said today. Break said it is launching Standup Stories "My First Ride", a web series featuring six comedians sharing their "first car experience", as part of a Toyota Camry and Corolla campaign. READ MORE>>.

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Ring Passwords Available On Dark Web

socalTECH

In what appears to be the season for stories on how easy it is to gain unauthorized access to cameras from Santa Monica-based Ring , a report published Thursday from Techcrunch says over 1,500 passwords for Ring cameras are available on the "dark web" giving full access to Ring cameras.

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Digital Domain: GoDigital Media Tracks Where Web Content Used

L.A. Business Journal

GoDigital Media Group’s software allows artists, from YouTube content creators to prominent musicians and film studios, to track whenever their work is used and get paid for those uses.

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9 Keys To Employing Social Media To Grow Your Startup

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics."

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Jukin Media Raises $2.5M More

socalTECH

Los Angeles-based Jukin Media has just raised $2.5M more, according to a regulatory filing from the company, in the form of debt funding. No details on the new funding for the company have yet been announced. READ MORE>>.

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