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DataPop Gets $1.7M

socalTECH

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M DataPop is one of the companies in LaunchpadLA, the business mentoring and incubation effort being spearheaded by GRP Partners' Mark Suster. READ MORE>>.

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Interview with Julie Novack, PartySlate

socalTECH

How we make money, is we'll let them elevate their presence on the site, like paid search or a Yelp listing, so that you would pay anywhere from $200 to $400 a month for an elevated presence. You have to have your focus on the business metrics, which are not just important to you, but important to your Series A funders. READ MORE>>.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. We now have 2nd and 3rd time entrepreneurs fueled by recycled capital and mentors who have built startups to successful outcomes and have seen scale.

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How to Measure & Track Marketing

Jason Nazar

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). See what other startup mentors have to say about marketing tactics. Customer Acquisition Cost / Cost Per Acquisition . Conversion Rate.

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How to Measure & Track Marketing

Jason Nazar

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). See what other startup mentors have to say about marketing tactics. Customer Acquisition Cost / Cost Per Acquisition . Conversion Rate.

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Top 30 Startup Technology and Product Posts for September 2010

SoCal CTO

How-to get that guy as your mentor - Gabriel Weinberg , September 20, 2010 Forming a couple of good mentor relationships can help bridge the gap between startup failure and success, especially for first-time entrepreneurs. But how do you actually get the right people to be your mentors? That crazy chicken. Yes we can!

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