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Ace Metrix Gets $8M For TV Ad Analytics

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Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The company said the new funding round will go towards accelerating growth, product development, and expansion into new markets.

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Interview with Steve Goldman, Ace Metrix

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Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. I always yearned for better metrics to allow our customers to make better decisions. Luckily enough, we were able to get the attention of Hummer Winblad, and specifically, Anne Winblad, as well as Jim Gauer at Palomar Ventures. I also worked at BBDO.