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OpenX Launches New Product

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Los Angeles-based OpenX said this week that it has launched a new product, Apollo, which it says helps publishers maximize their programmatic revenue. OpenX develops software for online publishers, helping them to manage online advertising on their properties. Pricing on the new tool was not announced. READ MORE>>.

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OpenX Snags New CFO From Fandango

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Los Angeles-based OpenX said on Tuesday that it has named a new CFO. According to OpenX, Rob Leff, formerly the CFO of Fandango, will join the company to lead its global finance team. OpenX, which is led by CEO Tim Cadogan, operates its own online advertising exchange, as well as software which powers that ad exchange.

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OpenX Sells Off OpenX Source To Developer

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Los Angeles-based online ad serving technology provider OpenX said late Friday that it has sold of all of its interest in its legacy, open source ad serving product, OpenX Source, back to one of the software''s original developers. OpenX said that OpenX Source will be renamed Revive Adserver. READ MORE>>.

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OpenX Names New CTO

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Los Angeles-based OpenX has named a new CTO, saying this morning that it has appointed Paul Ryan as its new Chief Technology Officer. OpenX CEO Tim Cadogan said he has known Ryan for nearly two decades. OpenX operates an online advertising exchange and also is a provider of ad serving software. READ MORE>>.

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OpenX Acquires Two Companies

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Los Angeles-based OpenX has acquired Mezzobit and PubNation , two companies in the programmatic advertising space, the company said on Monday. According to OpenX, it plans to integrate Mezzobit and PubNation's tools into its platform. Financial details of those acquisition were not announced by the company.

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OpenX Wins The Guardian

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Los Angeles-based programmatic advertising software developer OpenX says it has been selected by online publisher the Guardian. According to OpenX, The Guardian has more than 150 million unique browsers worldwide per month. OpenX said The Guardian is using its OpenX Ad Exchange product.

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OpenX Rolls New Page Analysis Tool

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Online advertising exchange operator and ad technology developer OpenX has rolled out a new, page analysis tool for Google Chrome, called Ad Footprint by OpenX Labs , the company said on Wednesday. According to OpenX, a number of its premium publishers, including CafeMedia, Intermarkets, Vice Media and Vox Media, are using the tool.

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