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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising is also what allows you to watch Hulu for free, use Yahoo! And if even 1% of users click on the ads because they’re relevant rather than on the organic search it’s a HUGE business (as you know). Finance and a host of other wonderful services brought to you by their sponsors. Check out TwtApps alone!

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