article thumbnail

Concerns Keeping You From Social Media

Tech Coast Venture Network

While social media is a hot topic for individuals and businesses, you would be surprised to learn that some businesses and individuals are simply avoiding even checking it out. There are different resources that can help you figure out what social media is all about. Do you agree? #2

article thumbnail

ReachLocal Launches New SEO Offering

socalTECH

ReachLocal said the new software helps SMBs to drive organic search traffic to their websites. The new product works directly with its new marketing automation software, ReachEdge, and is the first search engine optimization product to come from ReachLocal.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Covario Acquired By Dentsu Aegis Network

socalTECH

San Diego-based Covario , the search and content marketing agency, is being acquired by Dentsu Aegis Network , the companies said late Wednesday. According to the two, Covario has over 140 professionals offering up paid and organic search, social media, and content marketing services to brands and direct marketing clients.

article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I’ve already covered my case for in-stream advertising.

article thumbnail

Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

And if even 1% of users click on the ads because they’re relevant rather than on the organic search it’s a HUGE business (as you know). People mistook the fact that these text advertisements worked in Google to say they would work in social networks. See Fred Wilson’s post on Twitter referring traffic.

Ideas 286