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DataPop Gets $1.7M

socalTECH

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M DataPop was founded Jason Lehmbeck and John Zimmerman, both of whom have been at Overture and Yahoo! in a Series A funding round, the company said this morning.

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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

At Rincon Venture Partners , we have a laser focus on identifying groundbreaking adtech and business productivity SaaS solutions. When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo! and Overture Services.

Content 171
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Ten of Southern California's Top Software Companies

SoCal Delicious

businesses and points of interests; products; and much more, plus an extensive set of application programming interfaces (APIs) to. Founded by a number of former executives of Overture.com, DataPop is using algorithms to drive automated, paid search advertising. Jason Lehmbeck, the.

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This Week in Venture Capital – Episode 2

Both Sides of the Table

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. billion to Yahoo! plus a large settlement on patent disputes paid from Google) so Bill did well on it. Maybe even as powerful as search. Zazzle] and c) artisan products [etsy, foodzie].

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Overture was sold to Yahoo! they can build teams that really focus on building & marketing great products.