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Yahoo Deal With Microsoft May Hit Overture

socalTECH

In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.

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The Search Agency Opens Office In San Francisco

socalTECH

The company said the new office will help support its Bay Area client base, plus provide it with local access to agency representatives at Google and Yahoo. The Search Agency is a provider of search marketing services to clients, providing paid search, SEO, and other services to help its clients.

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San Gabriel Valley: Bitcoin Creator Not The Only Inventor In Town

socalTECH

If it seems strange to find the inventor of Bitcoin living in the San Gabriel Valley, it''s actually not all that surprising given the area is home to one of the most prominent research universities in the United States, The California Institute of Technology ; NASA''s Jet Propulsion Laboratory ; and the original Internet incubator, Idealab.

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DataPop Gets $1.7M

socalTECH

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M DataPop was founded Jason Lehmbeck and John Zimmerman, both of whom have been at Overture and Yahoo! in a Series A funding round, the company said this morning.

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Interview with Jonathan David, Tapstone

socalTECH

You have technology and strategy to maximize ROI. I sold that business when I was 25, and took a year off, and positioned myself as a consult and advisor to technology companies, who wanted to understand how users are interacting with their technology. How much of this is technology versus services?

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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

This latest wave in this transformation has been enabled by a number of sophisticated technology companies, including: Burstly , Coull , Collider Media , GraphEffect , SteelHouse , RingRevenue , GumGum , and DataPop. If you haven’t already subscribed yet, subscribe now for. free weekly Infochachkie articles! and Overture Services.

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Ten of Southern California's Top Software Companies

SoCal Delicious

technology heavyweights Avamar (sold to EMC), and EchoSign (sold to Adobe)--among others. Founded by a number of former executives of Overture.com, DataPop is using algorithms to drive automated, paid search advertising. Convertro is applying a heavy dose of algorithms and. Jeffrey Zwelling, the firm's CEO, has been involved in.