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Image Metrics Rolls Out New AR Platform

El Segundo-based Image Metrics, a developer of computer vision and facial analysis and tracking tools, has rolled out a new platform for implementing augmented reality (AR), which it calls LUNAR. According to Image Metrics, the new tool is aimed at marketers, helping them to implement augmented reality (AR) effects for marketing initiatives. The company said the new platform helps brands avoid the "cost prohibitive" tools from existing social media platforms like Snapchat and Facebook, as well as allow those brands to own and target their own audiences, while also avoiding the difficulty of custom building AR applications. The company said its tools can be used with existing iOS or Android apps, or standalone. Pricing on the new tool was not announced by Image Metrics.