Igor Vaks, the founder and chief executive at Culver City-based Social Edge Inc., doing business as CreatorIQ, understands that his company’s complex platform can be difficult to describe to potential investors.

So, in pitch meetings he opts for a straightforward product demonstration of the cloud-based web platform, which manages influencer campaigns at scale.

“I don’t have to talk so much,” Vaks said. “I’m an engineer in my 50s. I have to show something that works.”

CreatorIQ’s platform helps to identify the right talent for influencer campaigns by tracking creator profiles, including the creator’s area of expertise, location and the number of followers.

The platform also automatically monitors engagement data for every post in a campaign and allows agencies, publishers and brands to streamline workflow internally.

The company charges clients an annual subscription fee to access the platform. Vaks declined to disclose its subscription pricing.

According to Vaks, CreatorIQ has managed to keep growing during the pandemic, while its clients have been impacted in different ways.

“Our clients in ecommerce are doing really well. We also have clients in travel and hospitality who are impacted negatively. And then we have smaller clients who are trying to hang on to the business,” Vaks said. “We’re growing, we didn’t stop growing, but it has impacted how we do business with our clients.”

Vaks said the company has more than 200 clients around the world, ranging from media companies and direct-to-consumer brands to advertising agencies, including Walt Disney Co., Salesforce.com Inc. and Unilever.

The company has offices in New York, Chicago and London in addition to its Culver City headquarters.

The CreatorIQ platform has users in 63 countries, the company said, and has developed functionality for U.S.-based social channels such as YouTube and Instagram as well as international social channels such as TikTok, Weibo and Line. CreatorIQ said it aims to expand language support across all areas of its platform, even including emojis.

The company, which has raised about $40 million, announced a $24 million Series C funding round in July. Investors include Kayne Partners Fund, the growth private equity group of Kayne Anderson Capital Advisors, TVC Capital and Unilever Ventures.