Trending Sources

Rubicon Project Extends Ad Platform To TV

socalTECH

Rubicon said it will power automation technology for AdMore, which will allow advertisers to use programmatic buying to target linear TV audiences. Los Angeles-based Rubicon Project is in a deal to extend the company's advertising marketplace to linear television, in a partnership deal with AdMore , the companies said this week. READ MORE>>.

Rubicon Project Launches Mobile Video Ad Platform Out Of Beta

socalTECH

Los Angeles-based online advertising marketplace and technology provider Rubicon Project is launching its mobile, video advertising platform out of beta, the company said today. According to Rubicon, its Mobile Video Platform (MVP) is now reaching more than one billion unique connected mobile devices globally. READ MORE>>.

Mogreet Launches MMS Ad Platform

socalTECH

Los Angeles-based Mogreet , the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. The firm said the tool makes it simple for companies to generate advertising revenue from opt-in, MMS messaging campaigns. READ MORE>>.

Spreeify Launches Social Ad Platform

socalTECH

Spreeify says the new technology has already been used by Swarovski, Adobe, and others. Pricing on the new product were not announced.

Clinton and Trump Platform Analysis: Which Is Best for Education Companies?

Xconomy

Educational technology is one field worth examining, even though education hasn’t been a front-burner issue in the final months of the campaign. In the centerpiece of his education platform , Trump would redirect $20 billion in federal education spending to K-12 school choice programs. schools don’t do now.

D2 Technologies Buys Webia Technologies

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technologies voip software embedded android webia merger acquisitionFinancial terms of the buy were not disclosed. READ MORE>>.

3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

This is part of my ongoing series Startup Advice.  Most start-up entrepreneurs have little or no sales experience.  I know I didn’t.  Why Buy Anything?

Sales 77

RightScale, Zend Tie On PHP Platform

socalTECH

Santa Barbara-based RightScale , the cloud management software developer backed by Tenaya Capital , DAG Ventures, Benchmark Capital , Index Ventures , and Presidio Ventures, and PHP developer Zend Technologies , said today that they have launched a jointly developed solution for deploying and managing PHP applications. READ MORE>>.

PHP 22

Ownzones Launches Media Management Platform

socalTECH

Los Angeles-based OWNZONES Media Network , a provider of technology for the motion pictures, television, and digital content market, said on Monday that it has launched a new product for delivering content over "over the top" (OTT) market. ownzones media management platform overPricing on the new product was not announced. READ MORE>>.

Tealium Adds $35M to Expand Technology, Sharpen Customer Focus

Xconomy

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. Georgian Partners and Bain Capital Ventures, the investment firms that anchored Tealium’s $30.7

NextVR Includes Light Field Technology In 3D VR Technology

socalTECH

Laguna Beach-based NextVR , which is developing technology to capture 3D, broadcast-quality virtual reality, said today that it will be adding "light field" capture technology to its platform. That technology was first brought to market by camera maker Lytro. READ MORE>>. nextvr light field virtual reality capture

Brand Affinity Technologies Raises $4.5M

socalTECH

Irvine-based Brand Affinity Technologies , the online advertising and celebrity sports endorsements startup headed by Ryan and Chad Steelberg, has raised $4.5M as part of an ongoing, $7.0M brand affinity technologies venture capital ryan chad steelberg endorsement celebrityfunding round, according to a filing from the firm this week.

FlxOne Announces Launch of Analytics and Optimization Platform for Real-Time Advertising

Tech Zulu Event

While there are many analytics solutions, there is no technology that automatically optimizes performance on both the buy and sell side.”.

Rutkowski Gets New Platform on KFWB

socalTECH

Rutkowski is a fixture around Southern California's technology industry, and had been involved in the Founders Institute's Los Angeles efforts.

TZ & GR Present REACH | Disruptive Technologies Impacting the Future of Gaming

Tech Zulu Event

On October 24th tech enthusiast will come together to discuss the latest in Disruptive Technologies Impacting the Future of Gaming. Sponsors.

Using Technology to Realize a Competitive Advantage

Tech Zulu Event

Technology is essential for businesses that want to gain an edge over competitors in today’s world. CRM Platforms. Cloud Services.

Interview with Jimmy Hendricks, Deal Current

socalTECH

They are using DealCurrent as the deal platform for all of their clients. We want to be the technology tool kit for social commerce.

Emotional Intelligence Technology To Light Up Santa Monica at 2015 Twilight Concert Series At The Pier

Tech Zulu Event

This platform takes our web-based technology from the computer screen to the concert experience, as L.E.D. L.E.D. The TrueCar L.E.D.

CTO 20

Qualcomm Announces Connected Car Platform

SoCal Tech Calendar

San Diego-based Qualcomm has announced a new, reference platform, which it says is designed to help automotive manufacturers build their own, connected cars. Qualcomm said it expects the reference platform to be available by the end of the year. READ MORE>>. qualcomm chips semiconductor reference design auto automotive

Bionic Hands, Mind Control, and AI Oh My! | Techstars Disney Accelerator Class of 2015

Tech Zulu Event

imperson provides an artificial intelligence platform enabling fans to have conversations with their favorite movie and TV characters. FEM Inc.

Class 20

DealOn Sued Over Group Buying Technology

socalTECH

DealOn provides a white labeled and co-branded deals platform, and an online exchange for trading deals with other deal sites. DealOn , the developer of white label group buying software which was acquired by Woodland Hills-based ReachLocal , has just been sued over patent infringement by group buying site Tippr. DealOn, LLC et al.

Cornerstone OnDemand Signs Broadcast Technology Firm

socalTECH

Santa Monica-based Cornerstone onDemand , the provider of talent management software, reported today that it has signed Grass Valley , a provider of broadcast technology and professionals services, as a customer. Size of the win was not disclosed. READ MORE>>. cornerstone ondemand talent management training grass valley broadcast

SRCH2's Plan to Arm The World With Enterprise Search Technology

socalTECH

In the arms race of search technology, only the big guys -- Google, Microsoft -- seem to be able to keep up with all of the innovations in the space.

SGN Launches Cross-Platform Development Tool

socalTECH

gaming development tool cross platform videogame software mobile android social facebookREAD MORE>>.

XIFIN Wins Life Technologies

socalTECH

San Diego-based Xifin , which develops cloud-based software for managing healthcare diagnostics and payments, said today that it has been selected by Life Technologies Corp. XIFIN said that Life Technologies is using its revenue cycle management platform for its new, CLIA-certified laboratory services business. READ MORE>>.

ValueClick Launches New Platform Offering

socalTECH

Westlake Village-based ValueClick said this morning that it has launched a new Platform Services offering within its ValueClick Media division.

Non-Profits Telling Stories Through Technology

Tech Zulu Event

Loaded with his technology and merchandise background, GoodThreads was born. Currently Audiolife is at 250,000 members and growing.

Sightly Launches Video Ad Platform

socalTECH

San Diego-based Sightly , which develops video advertising technology, said Thurday that it has launched a new platform aimed at delivering personalized, video ads from local businesses to prospective customers. Sightly said its video ad platform provides micro-target audiences in hyper-local areas for advertisers. READ MORE>>.

LA Tech Success | SGN to Assemble ‘All Star Team’

Tech Zulu Event

Quite impressive for an independently owned gaming company specializing in simple yet addictive games reminiscent of old school PopCap.

RealD Launches 3D TV Eyewear Technology

socalTECH

Los Angeles-based 3D technology firm RealD said today at CES, that it is launching technology to power 3D eyewear which is compatible with 3D high definition televisions sold by most major consumer electronics brands. RealD is looking to address the issue of incompatibility between 3D eyewear between different brands of 3D televisions.

Science 37 Raises $31M For Clinical Trial Platform

socalTECH

Los Angeles-based Science 37 , a startup developing a technology platform aimed at enabling clinical trials, said this morning that it has raised $31M in a Series B financing round. The funding was led by Redmile Group, and also included Lux Capital, dRx Capital, and Sanofi Genzyme BioVentures. Science 37 is led by Noah Craft, M.D.,

Spreeify Launches New Mobile Ad Product

socalTECH

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market.

OpenX 71

Worlize | Virtual World Tied To Facebook, Twitter and Now Your Blog

Tech Zulu Event

Worlize is a user-created social gaming and chat platform for Facebook and social networks including Twitter, MySpace and OpenSocial.

Invested.in Looks To License Technology Platform

socalTECH

Los Angeles-based Invested.in , the developer of a site which helps users raise money for projects and ideas, has launched an effort to provide a white label version of its platform. platform allows anyone to create their own, white-labeled crowd-funding sites, according to the company. The new Invested.in READ MORE>>.

uSamp Rolls Out New API, Platform

socalTECH

The new API is part of its new SampleCORE platform, which it says helps automate sampling for its customers. READ MORE>>.

Pinterest Marketing & Technology Firm, HelloSociety Generates $30M In Additional Sales Revenue For Its Clients

Tech Zulu Event

The Science Inc accelerated startup also said it had delivered 2.9 million followers.

OpenX Debuts New Ad Quality Platform

socalTECH

Los Angeles-based online advertising technology developer OpenX said today that it has launched a "next generation" traffic quality monitoring platform, which it is using to help eliminate fraud in programmatic advertising. READ MORE>>. openx advertising fraud detection quality exchange programmatic

Spot Runner Launches Media Platform

socalTECH

Los Angeles-based Spot Runner , a developer of services which help advertisers buy TV advertising, announced today that it has launched its Malibu Media Platform, which the firm says will help improve the process of buying and selling television advertising. Tags: spotrunner media platform advertising television

Choosing Internet Platforms

SoCal CTO

The topic is: Betting Your Company On An Internet Platform? However, these platforms could be interesting for prototype and pilot solutions. The other conclusion was that you need to have a migration path from the platform. Must design your application differently to live on top of the platform. It's funny. Whoops.

Gumgum Rolls Programmatic Ad Platform For Images

socalTECH

Los Angeles-based Gumgum , the online advertising technology developer led by Ophir Tanz, recently rolled out a new, programmatic ad platform for its in-image advertising. Gumgum provides in-image advertising technology, which integrates ads into a site''s photos. Financial details of the link were not announced. READ MORE>>.