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Pelican Products Names Consumer Marketing Chief

Torrance-based Pelican Products said on Monday that it has named Jennifer Lim as its Director of Marketing for its Consumer Division. Pelican, best known for its protective cases, develops a range of products for the huntin and fishing, adventure, personal electronics, photography, and other markets. Lim has previously worked at Hyundai, Harmon/Karon, and Beats by Dr. Dre. Pelican says that Lim will be based out of its Long Beach office. Pelican is owned by private equity investor Behrman Capital.