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Verve Wireless Snags Former comScore Technology Chief

San Diego-based Verve Wireless, which develops mobile publishing and advertising tools, reported today that it has hired Chris Nicotra, the former Chief Technology Officer of comScore, as its new Executive Vice President of Product and Technology. Verve said Nicotra will oversee the firm's product innovation and technology functions. Verve Wireless develops mobile software used by newspapers, magazines, and other publishers--including the Associated Press--to distribute their content to mobile and smartphone users. Verve said Nicotra has also served at AOL Advertising and Advertising.com.