Marketing Manager

| Greater LA Area | Hybrid
Employer Provided Salary: $90,000-$110,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Who We Are:

PureSpectrum is a rapidly growing market research and insights platform. We simplify technology for researchers so they can gather and use consumer data the way they want – without disruption.

In just five years since the company’s inception, over 32 million online interviews have been sourced from PureSpectrum Marketplace. PureSpectrum also developed the industry’s first and only respondent-level scoring system, PureScore.  Most recently, PureSpectrum was recognized across the industry: Great Place to Work (2022), Fortune 100 Best Workplaces (2022), MR Supplier of the Year (2021), Inc. 5000 (2021 & 2022), Grit Top 50 List (2021 & 2022), and Deloitte’s Fast 500 (2020, 2021 & 2022).  PureSpectrum believes its success stems from its talent density and industry-leading quality. 

The Opportunity:

PureSpectrum is seeking an enthusiastic self-starter Marketing Manager to join the team. The right candidate for this role is creative, innovative and thoughtful. You thrive working with others to drive a project to completion. You are curious about testing and customer behavior strategies, 

The Marketing Manager creates, positions and launches innovative marketing campaigns and content that drive awareness and preference for our industry leading products. They work hand in hand with the Brand Experience team to ensure a positive and consistent brand story across every touchpoint. Additionally, they will support a broad range of marketing activities with content development and speaking engagements.

This position reports to the VP of Marketing working as a hybrid colleague within our Westlake Village Office.

Location: Westlake Village, CA

Your Responsibilities:

  • Understand competitive landscape and what is being spoken about in the industry
    • Thought leadership and content creation including being well versed in SEO strategy, writing press releases, and taking a strategic role in content that differentiates PureSpectrum as a whole and its platforms
  • Map lifecycle for each platform and work with brand experience team to create communications that push users to next level of journey, including but not limited to:
    • Lapsed clients
    • New clients
    • First project
    • Reward/loyalty programs
      • Partner with account management teams to understand how different clients are using our product lines and what is needed to drive adoption and position PureSpectrum as a leader in the MR tech space
    • Evaluate all efforts with both quantitative and qualitative results to inform future direction and optimization and pivot as needed
    • Set and manage KPIs for success measurement 
      • Run monthly reporting of set quarterly goals of project lifecycle: project completion and specifically set goals for open and click through rate as well as A/B testing on currently running programs
      • Tracking and measurement of different tests logged to keep historical track and gain insight of different audiences
  • Partner with the marketing and product organization to develop and implement GTM strategies and integrated marketing programs
    • Collaborate with product team on documentation and make it externally consumable
    • Together with the product team, educate both internal and external teams about our product features and their benefits
    • Manage and own OKRs around success of documentation
  • Merge trends and other primary and secondary forms of research with business insights to make decisions and recommendations
  • Collaborate with the digital team to ensure that messaging is consistent and value props are appropriate for each targeted audience
  • Support the annual marketing planning process to optimize and iterate on that plan throughout the year
  • Roll up your sleeves as a full-stack marketer whenever the broader team needs help

Who you are:

  • 2 or more years of experience as a Marketing Manager or equivalent
  • Bachelor’s degree in related field or equivalent education/professional experience required
  • Highly detail-oriented and organized. Diligent about precision and ensuring deliverables are completed on time 
  • Thrives in a fast-paced environment and excellent at multitasking 
  • Experience working with Product and Engineering teams to include brand positioning and consumer insights into product strategies, a plus
  • Excels in project management and communication. Works collaboratively to build relationships and achieve goals with business partners 
  • Have successfully built systems and processes from the ground up, frequently with limited existing structure.
  • Experience planning and managing large-scale, complex projects and coordinating and collaborating with cross functional team members, both internal and external, to deliver quality results within the project deadlines.
  • Proficiency in Adobe Suite is required
  • Experience with B2B marketing is a plus
  • Experience with a CRM system like Pipedrive and HubSpot is a plus

PureSpectrum Benefits:

  • We offer a modern company culture with flexibility, individuality, creativity, and open communication at all levels of the business.
  • Unlimited Time Off
  • We offer a competitive compensation and benefits package including 100% employer paid medical plans, in addition to options of dental, vision, life, Long Term Disability, and AD&D
  • Medical FSA, Dependent Care FSA and Health Savings Account options
  • 401k plan with company match
  • Dog Friendly Office
  • Collaborate Office Space 
  • Team events and celebrations
  • Team workout classes three days a week
  • Employees enjoy casual dress and fun within a professional team environment.

The US base salary range for this full-time position is between $90,000 and $110,000. Our salary ranges are determined by position, level, and work location. The actual base pay is dependent upon many factors such as relevant education, work-related experience, and skills. The base pay range is subject to change and may be modified in the future. This role may be eligible for bonus, benefits and other incentives.

PureSpectrum is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited under the law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • Apache GroovyLanguages
    • CSSLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • D3JSLibraries
    • PandasLibraries
    • ReactLibraries
    • ReduxLibraries
    • RxJSLibraries
    • Twitter BootstrapLibraries
    • AngularFrameworks
    • Angular.JSFrameworks
    • DockerFrameworks
    • JestFrameworks
    • JupyterFrameworks
    • KubernetesFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • ScikitFrameworks
    • TensorFlowFrameworks
    • TerraformFrameworks
    • Vue.jsFrameworks
    • AWS RedshiftDatabases
    • ElasticsearchDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • AWS (Amazon Web Services)Services
    • GitHubServices
    • New RelicServices
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • CanvaDesign
    • Adobe SuiteDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • DocuSignCRM
    • HubSpotCRM
    • PipedriveCRM
    • Google HangoutsCollaboration
    • SlackCollaboration
    • ZoomCollaboration
    • AsanaProject Management
    • Monday.comProject Management

Location

Our company is located in a peaceful neighborhood with golf courses, lakes, parks and hiking trails. The city has a variety of coffee shops, bars and restaurants for our employees to enjoy and explore either with clients or as a team! Conveniently located 30 minutes from the beach and downtown LA.

An Insider's view of PureSpectrum

How do you collaborate with other teams in the company?

I collaborate with our teams globally to streamline revenue processes. Teamwork is a vital component to the success of PureSpectrum. Every colleague I work with is passionate about their individual roles as well as how their role helps achieve our company goals.

Blake

Manager, Finance

What are PureSpectrum Perks + Benefits

PureSpectrum Benefits Overview

PureSpectrum doesn’t just have “perks,” we make sure employee wellness and experience is a top priority with unlimited PTO, competitive compensation and benefits,100% paid PPO medical health insurance coverage, flexible office and remote work options, paid holidays, company-sponsored events, trips, and much more.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Our company perks were curated with the wellbeing of our employees in mind. We continuously seek feedback to cultivate a top-notch work experience and create a company culture where our employees feel valued.

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