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GumGum Sports Names New Sales VP

Santa Monica-based GumGum Sports, which develops advertising analytics tools, has named Dominic Zuccarini as its SVP of Sales, according to the company. The company--which uses artificial intelligence to analyze the exposure that sponsors and advertisers get via sports coverage--said that Zuccharini will be based out of Santa Monica, and will help expand domestic and international sales strategy. Zuccarini previously served at such companies as Zendesk, Klout, Dachis Group, and Involver.