| Social Media – Beyond Targeted Ads. SDSIC. More and more, companies feel the need to adopt a Social Media strategy. However, they don’t know where to start, what their customers expect, what they can do with the data they collect, and most importantly, how all of the effort will increase their ROI. During this evening, you’ll learn how Social Media can enhance your company’s Customer Experience. You’ll explore the various ways you can use the data to research and connect with your customers. And you’ll review the top Social Media sites to understand which ones are best targeted for your market.Panelists: Becky Carroll, Founder, Petra Consulting; Patrick Howell, VP of Product Evolution Design, Neubloc; Anita Cohen-Williams, President, MySearchGuru. See http://www.sdsic.org |
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