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Lunch.com Launches Social Game Badges

Los Angeles-based Lunch.com, the social media and networking site run by former VirtualTourist.com founder J.R. Johnson, said today that it has launched a new social game badge feature on the site. Lunch.com, which allows users to connect with others with similar interests and passions, said the new feature will allow users to create their own social games by making customized reward badges. The site said that the new feature allows any user to create their own badges, which can be unlocked by other users, including custom badge images. Social badges--awards which are given for having accomplished certain tasks on web sites and social games--have become popular recently due to the popularity of Foursquare and social games. Johnson is known for his success with VirtualTourist, which he sold to Expedia in 2008.