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5 things Silicon Valley gets wrong about Southern California

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Yahoo. Mayer on her first 100 days at Yahoo: ‘This job was tailor-made for me’ 1 day ago. Software. Backup Software.

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DataPop Gets $1.7M

socalTECH

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M in a Series A funding round, the company said this morning. DataPop was founded Jason Lehmbeck and John Zimmerman, both of whom have been at Overture and Yahoo! READ MORE>>.

A Few Key People Really Can Make a Huge Difference

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When you start a company in the Bay Area you can often get your first biz dev deal done with Google, Facebook, Salesforce.com, eBay, Yahoo!

Google Gets Into Ad Optimization, Takes On Rubicon Project

socalTECH

It's not an immediate threat for us," says JT Batson, VP of Publisher at Rubicon, who shared his thoughts on the move by Google Wednesday afternoon with socalTECH. Batson also said that he did not think that the biggest ad networks in the business--Microsoft, Yahoo, and AOL--would ever plug into the Google program.