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JibJab Dips Back into Politics, Launches Vote Registration Effort

Los Angeles-based online greeting card provider JibJab--which got its start originally via a viral political video--is dipping back into politics, saying that it has launched a new effort to bring out voters. According to JibJab, it has released a new video encouraging people to vote, and has partnered with Rock the Vote to encourage youth to vote. JibJab specifically said that the new outreach is aimed at reaching Millennials and Gen Z, who are expected to comprise nearly 40% of American voters in 2020.